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How to Increase Sales on Shopify with Content Marketing

Delve into the essential concepts and actionable techniques that will empower you to leverage content marketing effectively to fuel the growth of your Shopify store. This course covers everything from understanding the fundamentals of content marketing to hands-on strategies for creating compelling content.

Who is this сourse for?

This course is ideal for Shopify store owners looking to optimize customer acquisition strategies and boost sales through effective content marketing techniques. It's suitable for beginners and those with experience in e-commerce seeking to enhance their online presence and profitability.

What you’ll learn

This course offers a comprehensive understanding of content marketing tailored specifically for Shopify store growth. You'll learn how to develop a strategic approach to content creation and discover how to measure the success of your content marketing efforts so you can refine your strategies for maximum impact.

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Vanhishikha Bhargava

Vanhishikha Bhargava is a Content Marketing expert and founder of Contensify, an organic growth agency for startups that has worked with over 100+ brands across the globe. Vanhishikha's work has been featured in Forbes, Core DNA, Martech Exec, and dozens more marketing-focused media outlets. With over a decade in the industry, she has worked with Shopify, Hootsuite, and several SaaS companies, specializing in eCommerce. Her forte lies in setting up search-intent-driven content marketing strategies that aid business growth in sales.

Course Structure

Intro

Dive into the essentials of content marketing with this focused course, tailored for Shopify store owners. Led by Vanhishikha Bhargava, a seasoned expert in content strategy, you'll explore how to leverage content marketing and AI tools from Semrush to boost your store's growth.

1 video

4 minutes

Lesson 1: Content Marketing Basics

This lesson explores the true essence of content marketing beyond mere content creation, focusing on understanding buyer behaviors, crafting engaging content, and mastering distribution.

1 video

5 minutes

Lesson 2: Content Marketing Sales Funnel and the Buyer’s Journey

Unlock the secrets of the buyer's journey and how content marketing propels potential customers from awareness to decision. This lesson peels back the layers of a typical online shopper's path, highlighting the critical stages of Awareness, Consideration, and Decision, and the role of tailored content at each stage.

1 video

3 minutes

Lesson 3: How to Create a Content Marketing Strategy

This lesson will guide you through developing a comprehensive content marketing strategy, starting from defining your objectives and identifying your audience to creating and distributing content effectively. You'll learn how to conduct industry research, optimize for SEO, and measure the success of your strategy to ensure your marketing efforts are impactful and aligned with your goals.

1 video

17 minutes

Lesson 4: How to Measure the Success of Content Marketing

This lesson will outline the key metrics to measure in order to get a complete picture of the performance of your content marketing strategies.

1 video

4 minutes

Lesson 5: Summary

In this lesson, you'll reflect on what you've learned throughout the course and be given three content marketing principles to consider as you move forward with your strategies.

1 video

3 minutes

Start Learning

Take your knowledge to the next level by completing this course, which is packed with strategies you can start implementing right now.