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Crimson Park Digital
Charlotte, North Carolina, United States
Charleston, South Carolina, United States
1-9
2018
Crimson Park Digital is a boutique digital marketing agency based in Charlotte, North Carolina, and Charleston, South Carolina, serving clients from the Blue Ridge to the Lowcountry.
Our female-founded and female-led agency specializes in the following marketing channels:
We bring an agile and creative approach to marketing that ensures we stay ahead of the curve and can empower our clients to adapt to changes in the digital landscape.
If you're a lean marketing team, a team of one, or still in the early stages of building your startup, we've got you covered. Our team will work closely with you to develop a comprehensive marketing strategy and guide you through the planning and implementation process, serving as your trusted experts every step of the way.
Our clients are not just a number; we develop collaborative relationships and see ourselves as part of your team. The beauty of working with our boutique marketing agency team is that we invest in your brand. We treat it as you do - we respect the nuances, and dive deep into understanding each corner of it.
We welcome collaborations with businesses across a broad spectrum of industries and are particularly passionate about partnering with those who share our commitment to delivering impactful service experiences.
Some of these industries include:
Ready to grow stronger roots and dial up your marketing efforts?
Let’s empower your brand to flourish.
$5,000
2022
6 months
Challenge
Our client, which had focused on advertising campaigns, social media, and other paid initiatives to drive inbound website traffic, wanted to start aggressively scaling their website sessions without equally increasing their media budget.
Solution
Using an SEO-focused approach, content became the main driver to grow organic search traffic, using blog articles (going from 1-2 published per month to 3-4). Strong keyword research guided the topic ideation and helped stabilize website traffic, also reducing reliance on large-scale advertising.
Result
Consistent blog publishing increased organic search traffic by 54% the first month & 26% in the second month. Now 6 months later, organic search traffic has grown 7x compared to the previous period. The brand now sees 2.8x more monthly impressions than the previous period, and a 40% higher CTR.
$2,500
2023
4 months
Challenge
Our founder had the itch to redo our Charlotte marketing agency’s website, elevate our visual representation, and optimize our content to better convey details on our services and credentials. When we started digging into what needed an update, we landed on, well, everything…including the logo.
Solution
The simplification and modernization of our logo, branding palette, fonts, messaging, and iconography, created an elevated look that was applied across the website (full redesign of visuals and copy) and all social channels. The launch was executed in steps to create excitement and curiosity.
Result
The rebrand and strategic launch created several lifts in brand KPIs. Google organic search impressions for our agency brand name increased by nearly 40%, looking at the 4 months before and after the rebrand launch. Social media post engagement increased by 138%, and post impressions saw a 21% lift.
Alexa and the team at Crimson Park Digital trained our team on SEO recently, and I cannot say enough how important and valuable it was and it will be to our clients. The presentation was clear, thoughtful, and easy to understand which is not something that's easy to do when talking SEO. The Crimson Park team made some of these overwhelming digital marketing strategies accessible and manageable which is a talent. This team is fantastic, and we'll be recommending them to our clients.
Alexa and her entire team have been wonderful since before we even started working together. From the initial intake call, they have spent the time to learn our business and our industry, in order to tailor a marketing plan that lands with our target audience. Everyone is such a pleasure to work with; very communicative, quick to adjust to our random requests and iterations on the fly. We aim to be as clear and proactive as possible but when our questions are redundant, timelines crunched, vision unclear, or feedback contrary to previous conversations - they roll with it and are incredibly supportive. We get more value than we could have hoped for with CPD and I consider their relationship with Billy a true partnership. I have no hesitation recommending them to any business in need of a full stack marketing team that can deliver on what they say and back it up with data and insights.
I had a fantastic experience working with Crimson Park Digital when I was at Alliance Partners. Their account management is top-notch, with a team that's responsive, proactive, and genuinely invested in understanding our business needs. What sets them apart is their data-driven approach. Crimson Park excels in leveraging data and analytics to inform strategic initiatives. Their analytical expertise was instrumental in achieving our marketing goals, providing actionable insights that truly made a difference. Overall, Crimson Park Digital is a standout choice for organizations seeking excellence in account management and a data-driven approach to digital marketing. I highly recommend them and look forward to future collaborations.
Alexa and her team at Crimson Park Digital are amazing to work with! They became a true asset to our marketing department. They are strategic, hardworking, reliable and delivered strong digital campaigns to help drive patient awareness and grow our clinics. We would highly recommend them to anyone in need of next level digital marketing services.
I highly recommend Crimson Park Digital! Working closely with their team, including Alexa Parker, was a vital part of our marketing success across our physical therapy practices nationwide. Their expertise in paid search was critical in driving high quality traffic and leads into our facilities. Their team is not only experts in digital marketing, but are passionate about understanding their clients business and delivering results.
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