cyberlicious®

Challenge

DōMA Home Furnishings faced steep marketing challenges in 2020. Amid pandemic shutdowns, they closed all 3 showrooms temporarily and permanently shuttered their DōMA OUTLET in July, straining revenue streams. The economic uncertainty of an election year further dampened consumer spending, adding pressure to an already strained retail landscape. As the holiday season approached, DōMA's sales team aimed to engage in-store and online shoppers, showcasing custom furniture and interior design.

Solution

The cyberlicious® team jumped into action with a custom local SEO strategy. We analyzed 2019 holiday sales data to identify effective keywords and trending manufacturers DōMA could leverage for increased engagement. Our team optimized new manufacturer products on DōMA’s website, creating SEO-rich copy and image content to boost speed and visibility. Plus, cyberlicious® designed eye-catching magazine, social media, and website graphics to elevate their annual “Give Some, Get Some” Holiday Sale.

Result

Our strategy delivered sweet success for DōMA in the 2020 holiday season! With 116K impressions—a 43K increase from 2019—and 1.84K website clicks, engagement soared. SEO efforts paid off with 162 search terms ranking in the top 10, compared to just 22 in 2019. DōMA’s “Give Some, Get Some” Holiday Sale raised over $27K for local charities, more than doubling 2019 contributions. Our targeted SEO and creative campaigns turned a challenging year into a season of community impact and growth.

Challenge

Atkinson Law’s Google Ads campaigns were spinning out of control, with ad spend climbing to $2,700 per month by early 2014. Despite pouring money into ads, they struggled with low-quality leads, clicks from irrelevant searches, and ads showing outside their service area. Without immediate improvement, their ad spend was on track to double, threatening their ROI and overall marketing effectiveness. They needed a PPC reset, and fast.

Solution

We rolled up our sleeves and dived into three years of campaign data, pinpointing the waste that was eating away their budget. cyberlicious® implemented keyword match type fixes, refined geotargeting, added negative keywords, and introduced ad scheduling magic. We also hooked up advanced call tracking, tracking every click and call with precision. Ongoing A/B testing ensured the campaigns stayed sharp and delivered sweet returns.

Result

By the end of 2014, Atkinson Law saved nearly 58% on ad spend, wrapping the year at $17,565.13 instead of the projected $32,400. With smarter targeting and improved scheduling, they avoided waste and attracted higher-quality leads. Armed with fresh insights from our integrated tracking, they gained full control over their campaigns. From spiraling costs to sweet, data-driven success—cyberlicious® delivered PPC results worth savoring.

Challenge

Freedom Boat Club of Tampa Bay needed to pinpoint which marketing channels were driving new memberships to sustain its rapid growth across 19+ locations. With inconsistent tracking and outdated analytics, they struggled to connect ad spend to actual results. Their goal was to align marketing with sales, focus ad efforts where they counted most, and keep growth on a deliciously upward trajectory—all while expanding into new markets and locations.

Solution

cyberlicious® crafted a new, unified website and integrated it with their CRM, call tracking system, and Google Analytics for a data-driven game plan. We sprinkled in Local SEO to boost organic visibility and launched Google Search and Display campaigns to capture sweet spots in the market. Engaging content—rich with SEO copy, stunning visuals, and multimedia—took potential members on a guided journey through the perks of the club, ending with lead capture points.

Result

The results were as sweet as candy! In May alone, Freedom Boat Club reeled in 391 high-quality leads, leaving competitors in the dust. Keith Marsh, Sales & Marketing Director, said: “cyberlicious® built us a new website and connected analytics with extraordinary results. I guess it matters who you choose as your guide through the digital jungle.” With over 30 locations reached, their refined digital strategy fueled delicious growth, becoming the largest franchise in the Freedom network.