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Milan, Lombardy, Italy
1-9
2014
GROON is a digitally oriented communications agency, with a particular focus on the pharmacy sector, which includes individual, municipal and group pharmacies. GROON's approach is based on the belief that people come before projects, enhancing personal relationships and skills gained over years of experience in different fields. Collaboration with national networks and international brands stimulates the agency to constantly update itself to keep up with the latest trends and innovations in the sector.
In the world of pharmacies, GROON offers a wide range of personalized services to meet the specific needs of each customer. Among these, we find digital marketing, which includes the management of online advertising campaigns, search engine optimization (SEO) and social media management, focused on the peculiarities of the pharmaceutical sector and on the promotion of products and services related to health and to well-being.
The agency is also expert in creating websites, mobile apps and e-commerce solutions for pharmacies, designing intuitive and functional platforms that allow customers to purchase products and book services in a simple and secure way. GROON also deals with design and visual communication, creating logos, visual identities and promotional materials that reflect the image and values of pharmacies.
Strategic consultancy is a fundamental element of GROON's offering for the pharmacy sector. The team of professionals analyzes the market and competition, providing support in defining specific marketing objectives and strategies for the needs of the pharmaceutical sector. Thanks to the training and experience gained over the years, the agency is able to offer workshops and refresher courses for pharmacy staff, addressing issues related to the latest trends and techniques in the sector.
In summary, GROON is a digitally oriented communications agency with solid experience in the pharmacy sector, which places people at the center of its philosophy and offers a wide range of personalized services to support individual, municipal and group pharmacies in achieving of their objectives. For further information, you can visit the website www.groon.it.
$2,000
2023
8 months
Challenge
Accompany the law firm through the main digital channels.
Solution
Site positioning. Lead collection.
Result
The site is excellently positioned in the relevant geographical area. For an affordable investment we have generated leads and new clients for the firm.
$78,000
2024
60 months
Challenge
The main source of turnover came from price comparators but in agreement with the doctor we diversified the sources of traffic and turnover and optimized the organic search of the main promotion pages.
Solution
SEO optimization activities with the help of SEMRUSH. Activation of Google Ads campaigns (P-MAX and Shopping). Implementation of periodic newsletters and targeted target newsletters.
Result
Since 2020, thanks to a strong synergy with the doctor who carefully selects the basket of products and any promotions, we have increased turnover by 350% but above all we have managed to diversify the sources of turnover 1/3 price comparators, 1/3 digital ads, 1/3 organic
$900
2024
1 months
Challenge
From the omni-channel communication campaign to fill the agenda with 14 appointments, to the management of the in-store event up to the loyalty marketing project to work on customer value in the medium-long term.
Solution
A successful case history for Pharmacy and brand that can be easily replicated and at the same time built in a personalized way based on shared commercial objectives
Result
Economic return of the event by tracing the customer's value in the medium-long term. €428.55 turnover 2 customers €422.00 per annual parapharmaceutical turnover 3 customers €633.00 per potential annual parapharmaceutical turnover 5 new customers €527.50 estimated annual parapharmaceutical turnover
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