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MetaVari Media
New York, New York, United States
10-49
2022
Meta is derived from the Greek word for "something beyond" and Vari is derived from the Latin word for "change."
MetaVari Media provides the expertise necessary for brands to win today while correctly anticipating the challenges and requirements of the future as the advertising and media landscape continues to change to something beyond what we can currently fathom.
we believe in adapting to change and leading the way for our clients.
From a new product launch to a social campaign, we're driven by pushing the boundaries of what's possible.
There has always been a need for marketers to be flexible, but the current rate of media ecosystem change is unprecedented.
We wrote the playbook on developing a full-funnel modern media approach that can adapt to change by uniting best-in-class performance with unparalleled transparency.
In order to stay up with the lightning-fast pace of our business, our team of innovative thinkers, uses a combination of data, technology, and expertise, to understand not just the people you are attempting to target, but also the media touch-points most suited to generate engagement with your customer.
Our media expertise covers:
$4,800,000
2023
12 months
Challenge
Increase brand awareness, boost engagement on Facebook, drive more traffic to the client website, and ultimately improve quality of lead submissions for a medical device company
Solution
Audience Research: Conducted detailed audience research specifically based on individuals who had searched for our core terms at least 1x in the past 7 days on Google - this custom intent search audience was then synced with Facebook and look a like models created based on dynamic search intent
Result
50% increase in engagement rates on Facebook, a 35% increase in website traffic from Facebook ads, and overall lead volume exceeded goal by 122%
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