Miller Media Partners

Challenge

A local HVAC company wanted to grow their business in three areas: commercial HVAC contracts, HVAC rentals for businesses, and ecommerce for HVAC units and parts. This involved refreshing their websites and whole digital marketing strategy.

Solution

We learned about their goals, products, and value propositions, developing a strategy that would work for their target markets. We put relevant search ads in front of decision makers for businesses in need of their services, yielding high conversion rates and low cost per acquisition.

Result

We helped them produce better conversion rates and higher ROI than they've seen in the past. We've worked with this partner ever since, and they've happily increased their budget over the years as their brands grow.

Challenge

A new ecommerce boutique was starting their store and wanted to drive sales through effective advertising. Their site had very little SEO presence since it was so new, so they really needed ads to bring in some revenue.

Solution

We paired shopping ads and Facebook ads to drive catalog sales to their target audiences while they established an organic presence. By assigning bids to their product listing ads based on price, conversion rates, and user intent, we were able to keep cost per acquisition low.

Result

We helped our partner produce sales at a positive ROI, even though their brand was so new, giving them time and momentum to build their organic presence to fuel additional growth.

Challenge

A premium ecommerce brand wanted to scale through advertising. They ran ads at the time but relied heavily on organic presence for revenue. After a Google update and an organic performance drop, they were willing to spend more to gain more market share in their niche and grow their revenues.

Solution

We worked with them through an ongoing monthly contract to scale their ads, prioritizing highly relevant keywords, and focusing less relevant keywords towards high-intent audiences. We combined this search strategy with a top-seller-first shopping ad approach, and efficient remarketing campaigns. By adding quality traffic to the top of the funnel and weaving remarketing through all their campaigns, we helped them reach their goal.

Result

With an extra boost from COVID, we helped them exceed their goal by almost $4M additional revenue. Our partner had a great year and work collaborative with us to this day.