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New Perspective Marketing
Worcester, Massachusetts, United States
10-49
2003
New Perspective Marketing is a growth-focused marketing agency located in Worcester, Massachusetts, with over 20 years of experience.
Specializing in cleantech, agritech, climate tech, and next-gen manufacturing sectors, we offer a comprehensive range of services.
As a platinum-certified HubSpot partner, New Perspective provides extensive HubSpot services across sales, marketing, service, CMS, and CRM.
Our sales enablement services assist teams with leveraging technology, brand asset creation, and tool training.
Our expertise includes the following core services:
- Demand Generation
- Content Creation and Creative Design
- Digital Strategy
- HubSpot Services
- HubSpot Onboarding
- Sales Enablement
- Web Design & Development
- SEO Services
- Paid Search & Social Media
- Account-Based Marketing.
Our team is smart, hungry, and committed. We don’t take the reins and send you back to your office. We partner and collaborate. We listen. We look for the sweet spots.
We conduct thorough, well-calibrated research to best assess the market and your needs, delivering data-driven strategies that square with company objectives and catalyze growth.
We’re creative by nature but relentlessly pragmatic — our goal is to get you the leads and revenue you need and the competitive advantage you deserve.
Our values matter. And we mean it. These values make up the heart and soul of New Perspective. We embody them every day when we work with one another.
Our clients love us, and talented people want to work for us. Get to know our story, our team, and our values.
By leveraging our knowledge and skills, we enable businesses to achieve stronger pipeline performance and drive top-line growth.
We are dedicated to sustainability, and we have implemented measures to minimize our environmental footprint. And we will persist in our efforts to further reduce our impact.
The Green New Perspective podcast is a cleantech podcast created by us. It spotlights game-changers and visionaries in cleantech and sustainability, sharing their strategies for marketing their innovative solutions.
Join us in making sustainable future a reality!
Client business size
Budget per project
$5,000 - $10,000
Project duration
3-6 months
Geographic focus
United States
Languages
English
Success stories
Carbon Clean adds millions to pipeline value
$200,000
2020
12 months
Challenge
Carbon Clean was founded in 2009 and, while successful, was siloed and seen as merely a “carbon solvent” company. Company leadership felt it was time to reposition the company for future growth and approached New Perspective for a number of mission-critical initiatives.
Solution
We took a well-researched, thoughtfully-planned, and growth-driven approach to key initiatives including rebranding, redesigning, and digital tool stack setup: Corporate Rebrand, Inbound Marketing Strategy, Continuous Website Improvement, Launchpad Website, Advanced SEO work.
Result
Carbon Clean has seen immediate results from our efforts. New leads from online campaigns added millions of dollars in pipeline revenue within the first 60 days.
Green Tech Startup Grows Qualified Leads 113%
$50,000
2021
6 months
Challenge
1) Fully Support Complex Sales Cycle 2) Revamp Website to Attract & Convert Leads 3) Create Trust and Confidence
Solution
Demand Generation Plan Content Marketing Engine Effective Lead Tracking New Website Built On HubSpot CMS Hub
Result
With our help WindESCo grew qualified leads 113% quarter over quarter. New Perspective is working with WindESCo on an account-based marketing approach and developing new content to speak to new personas within the target verticals as the brand expands its thought leadership influence.
297% Increase In Conversion Rate for Living Greens
$50,000
2021
12 months
Challenge
As a new, venture capital-funded company, Living Greens Farm needed to achieve a number of business objectives in a short timeframe while managing the expectations of investors, retail partners, and consumers. They had two distinct goals: Increase Qualified Traffic & Increase Brand Awareness.
Solution
Living Greens wanted to leverage enthusiastic word of mouth and consumer demand to drive new retail partnerships. We provided them with: Content Engine, SEO, Video Content, Social Media management, Sales & Marketing Alignment.
Result
With the launch of the new website & integrated marketing strategies including targeted inbound marketing tactics, thousands of leads were converted into loyal customers. We’ll let these numbers speak for themselves: 297% Increase in conversion rate (YoY) and 154% Incr. in lead generation
Our clients
Our awards
Reviews
Working with New Perspective has been exceptional. Their team really knows their stuff when it comes to digital marketing. They have helped our business grow online by increasing our lead flow and they made our website shine. Plus, their focus on sustainability was a nice + for me personally. Communication flows efficiently which has made working with them feel smooth. Highly recommend them if you're looking to work with a firm that listens well and supports measurable growth.
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How it works
Tell us about your needs and describe your problem, so the agency understands what you want to achieve.
The agency will contact you shortly and suggest how they can help.
Send your brief to several agencies to maximize your chances of finding the right one.
Filling in the brief does not oblige you to hire anyone.
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