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Perfect Afternoon
Detroit, Michigan, United States
10-49
1998
Perfect Afternoon, a digital agency with 25 years of experience, specializes in SEO-focused business web designs and comprehensive marketing strategies. Our process begins with a detailed audit of your web properties, assessing the site’s architecture, SEO efficacy, and alignment with your business objectives.
The audit examines your website’s structure to ensure it supports SEO and user experience, pinpointing any elements that may hinder performance. We then conduct an SEO audit, reviewing on-page factors such as keyword optimization and meta descriptions, as well as off-page elements like backlinks and competitor analysis. This thorough evaluation identifies opportunities for improving visibility and search engine ranking.
Understanding your business goals is crucial to our strategy. Whether you aim to increase leads, boost sales, or enhance brand awareness, we tailor the website’s strategy to meet these goals effectively. We take into account your target audience's behaviors and preferences to optimize both the user experience (UX) and user interface (UI), creating an engaging online environment that facilitates goal completion.
Our commitment to continuous improvement is underpinned by a data-focused approach. We rigorously monitor and analyze traffic and user interactions, using this data to understand what elements of your site are performing well and which are not. Metrics such as bounce rate, conversion rate, and user engagement are tracked to inform our ongoing enhancements in web design and functionality.
Ongoing, we assess how users interact with your site to identify any barriers to completing intended goals along with following trends, Core Updates and affects to refine your tactics.
PA uses a proprietary audit process as the foundation for strategic development, ensuring every aspect of your web presence—from technical SEO to user experience design—is optimized and aligned with your broader business objectives.
$200,000
2023
10 months
Challenge
Create a new consumer-focused epoxy brand from our corporate B2B manufacturer.
Solution
Perfect Afternoon developed a new Entropy Resin website with custom backend programming on WordPress and WooCommerce. They integrated it with our ERP and Salesforce CRM, conducted market analysis, and manage our SEO and SEM, enhancing our online presence effectively.
Result
Since relaunch, sales have surged by 56% year-to-date. Integration with our CRM simplifies marketing to end consumers and facilitates linking social campaigns to our site for more information. Educational content has been awarded and seen increased SM ambassador inquiries.
$125,000
2024
9 months
Challenge
Perfect Afternoon redesigned a travel website to meet SEO technical requirements, enhancing performance and visibility. They created targeted landing pages, linked them to a strategic paid ads campaign, and achieved significant success by boosting earned, organic traffic and conversions.
Solution
We conducted an extensive site audit, identified technical issues, and implemented corrections. We benchmarked site speed, performance, and mobile UX, leading to targeted improvements. These efforts resulted in a 29% average increase in conversions, showcasing the effectiveness of our optimizations.
Result
The travel-focused booking site achieved better organic placements and increased mobile conversions from enhancements. These improvements led to lower CPA and higher customer retention, with organic rankings continuing to rise.
$100,000
2019
60 months
Challenge
Revise our corporate flagship web presence for better organic; establish new child company websites with ERP integrations.
Solution
PA redesigned an existing WordPress site, then built a new e-commerce site from a child company. For over 5 years they've managed both development and design, incorporating our revisions and goals while advising on best practices, leveraging their extensive experience.
Result
PA has been an asset int he structures of our corporate digital initiatives for the pat 5 years. We learned early on to communicate the pains, needs and wants and then allow them to provide solutions with our team. They are process-driven and very much a partner in our growth for sales.
Our experience working with Perfect Afternoon was phenomenal. They went the extra mile to fully understand our product, our marketing needs, and our customers - which is no easy task - and with that knowledge, they pulled together an exceptional design that not only looked fantastic but improved user experience and highlighted the logic of our processes. A huge shout out to the whole team, especially Lindsey and Danielle with whom we worked closely.
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We are a results-driven digital marketing agency that specializes in paid media and data-driven marketing solutions.
Detroit, Michigan, United States
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We are a dynamic integrated agency operating across the US and NZ—thinkers, planners, entrepreneurs, and creators driven by a passion to partner with ambitious people and brands, helping them to achieve what they never thought possible.
Detroit, Michigan, United States
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Waypoint Marketing Communications specializes in industrial manufacturing marketing solutions, delivering tailored strategies to elevate brands, generate leads and drive growth.
Detroit, Michigan, United States
Marketing Advice, Public Relations +43
Manufacturing, B2B Services +2
Starting from $5,000
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