Rankup Digital

Challenge

Robbe Industries faced a decline in authority score and limited visibility in search engines. The challenge was to implement the new domain name, update old links, and improve overall SEO performance to generate more visibility and traffic.

Solution

We developed a detailed plan, reached out to websites linking to the old domain, rebuilt the authority score, and optimized the website for a broader range of keywords. Additionally, we improved the website’s visibility through technical SEO, on-page optimization, and link building.

Result

After three months, we see a significant increase in Robbe Industries’ keyword rankings, from 285 to 391 keywords. The website is now much more visible, with a substantial rise in search terms in both Belgium (343 keywords) and France (48 keywords). The additional visitors and improved visibility underscore the effectiveness of the SEO optimizations implemented.

Challenge

Archipool, a company specializing in swimming pools, faced the challenge of increasing their local visibility in a competitive region, particularly in West Flanders. Despite the quality of their services and a solid customer base, the existing website no longer met the demands of modern search engine optimization. As a result, their online visibility was limited, and they received little traffic from the region they were targeting.

Solution

- Keyword research for local searches: We identified specific keywords related to the regions where Archipool operates, such as "swimming pool construction in West Flanders" and other location-based search terms. - Google My Business optimization: By optimizing Archipool’s Google My Business profile, we ensured they were more visible for local searches and navigable via Google Maps. - On-page SEO and content: Each page was optimized for relevant location-based keywords.

Result

Quantifiable results: - 1300% more organic traffic: From limited visitor traffic to impressive growth in monthly visitors. - 1st place in over 50 regions: Archipool is now the most visible swimming pool company in their regions on Google. - Improved user experience: Thanks to the integration of both websites and consistent branding, visitors now enjoy a seamless and professional experience.

Challenge

PHIL, a company focused on drinking water systems, realized their online presence wasn’t aligned with their business ambitions. Despite a good product and reliable service, they were barely visible in search engines, with only 10 organic visitors per month and no lead generation. It quickly became clear that PHIL’s existing website wasn’t meeting modern SEO standards. The site was outdated, not optimized for search engines, and lacked a coherent digital strategy.

Solution

SEO Approach: - Comprehensive keyword research: We identified both general and niche-specific keywords to increase PHIL’s reach in their industry. - On-page SEO optimization: All pages were optimized for the selected keywords, with attention to content, meta-tags, alt texts, and internal link structure. - Technical SEO: The website was optimized for speed, mobile-friendliness, and crawlability, making it easier for search engines to index.

Result

Quantifiable Results: - 347% more organic traffic: From 10 to 160 visitors per month. - 100+ discoverable keywords: From just 3 keywords to over 100 keywords now ranking. - 10+ qualified leads per month: Increased visibility resulted in a continuous stream of qualified leads. With this significant increase in traffic and leads, PHIL not only boosted their online presence but also greatly increased their revenue potential.