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London, England, United Kingdom
10-49
2016
Our expertise spans the spectrum of digital marketing, but we hold specific prowess in lead generation, eCommerce, and bespoke CRM solutions.
Our team is adept at wielding the power of omnichannel advertising, making us a force to reckon with in paid media. From Google Ads to the intricacies of Meta, TikTok and LinkedIn advertising, we navigate these platforms with a finesse born out of deep experience and continual learning.
Our specialization in eCommerce is not just about driving traffic but converting it into tangible sales, ensuring our clients witness increased traffic and enhanced revenue generation. This is where our proprietary Pixl CRM system comes into play, offering a unique edge in managing customer relationships and streamlining the sales process.
Our approach to client engagement is consultative and immersive. We understand our client's business models, market positioning, and growth aspirations. This understanding forms the bedrock of our strategy development, where we employ a mix of creativity and analytics to devise campaigns that resonate with the target audience and deliver on the set objectives.
Performance monitoring is integral to our process. We don't just launch campaigns and hope for the best. We track, analyze, and iterate, ensuring every campaign optimises for peak performance. This data-driven approach allows us to make informed decisions that continually enhance campaign effectiveness.
Our guiding principles are at the heart of SugarNova's operations - authenticity, pride, boldness, and bravery. We stand out in the crowded market for our skills and approach to doing business. We are authentic in our interactions, proud of our work, bold in our strategies, and brave in facing challenges.
Our commitment to making a difference is evident in the attention to detail we bring to each project. We believe in accountability for results, which is why our clients trust us as a service provider and strategic growth partner. We strive for global recognition for our clients, pushing the boundaries to ensure they meet and exceed their marketing goals.
In essence, SugarNova is more than a digital marketing agency; it is a partner in growth and an architect of digital success stories.
Our unique blend of skills, innovative processes, and unwavering commitment to principles makes us the ideal choice for lifestyle brands looking to dominate their space in the digital world.
$120,000
2023
10 months
Challenge
During a housing market downturn, a high-end luxury kitchen brand aimed to increase lead generation, seeking an additional 2-3 jobs per month. The economic climate posed significant hurdles in attracting new clients and maintaining revenue growth.
Solution
We implemented a targeted approach by identifying the Ideal Customer Profile (ICP), creating compelling lead magnets, optimising the sales funnel, and integrating an efficient CRM system. This strategic alignment ensured the brand's messaging reached the most receptive audience, maximising lead gen.
Result
We exceeded client expectations by generating a high volume of quality leads, necessitating a significant expansion of their workforce to manage the increased demand. This surge in lead acquisition not only bolstered revenue but also supported business growth by establishing SOPs and scaling.
$180,000
2022
12 months
Challenge
A high-end wedding venue, offering services priced over £20,000, sought to fill their calendar year-round with bookings. The primary goal was to generate a substantial number of leads to ensure consistent business operations and revenue.
Solution
Our work involved consulting on their existing strategy to refine their approach, alongside developing effective upsell opportunities to enhance revenue. We implemented targeted marketing initiatives designed to attract their ICP, focusing on the unique value and luxurious experience.
Result
Our strategic effort resulted in the venue being booked for the next 36 months, providing the financial stability and market positioning required to increase their pricing incrementally. This solidified their status in the high-end market segment and ensured sustained business growth and profit.
$250,000
2023
12 months
Challenge
Entering a complex and competitive supplement market required detailed audience research and strategic planning to avoid costly testing phases and direct competition with established brands. The need for efficiency and cost-effectiveness was paramount.
Solution
We utilised expert analysis and advanced tools to conduct comprehensive market research and competitor strategy reverse-engineering. This approach minimized the need for trial and error, saving time and resources. We identified a new audience segment to target, optimising marketing efforts.
Result
Successfully launched the supplement brand into the market without significant testing costs. The strategic audience diversification and insights gained from competitors' strategies led to cost savings, effective stock management and profitability. Gained valuable market intelligence for the future
Shayne and Tim were such a pleasure to work with! Both are extremely knowledge in their areas of work and helped us complete a lot of heavy lifting cleaning up our Meta business suite and Google Merchant Center. I'd recommend them to any others looking for guidance and calculated strategy development for Meta and Google advertising. Would like to work with them again in the future!!
Shayne and his team have a real passion for what they do. They listen and create a growth strategy that matches where your business is and the goals you have. They produce real results and just as important, care about their clients
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