Tidewater Website Solutions

Challenge

The client faced the challenge of developing and implementing an ongoing SEO strategy to increase their search rankings for highly competitive keywords in the healthcare industry. This required a multi-faceted approach that balanced technical optimization, content relevance, and authoritative link-building.

Solution

The strategy focused on keyword optimization, regular content updates with educational blogs and multimedia, and improving on-page SEO. A robust link-building plan targeted reputable health sites, local directories, and partnerships. Guest posts on authoritative platforms showcased expertise and built credibility. Older content was updated for accuracy, and performance was tracked through keyword rankings, organic traffic, and backlinks to boost search visibility and attract qualified leads.

Result

The client experienced an 86% increase in website traffic Year-over-Year (YoY) and a 16% rise in website conversions YoY. As a result of our comprehensive SEO strategy, their website now attracts 10x more traffic than before, with significant growth in organic visitors, improved engagement metrics, and higher-quality leads. This dramatic improvement highlights the success of our tailored approach in optimizing their online presence and driving measurable business outcomes.

Challenge

Our client sought a strategic partner to enhance their online presence and increase brand awareness in a competitive healthcare market. They aimed to optimize their website for both user experience and search engines, ensuring it was patient-focused, easy to navigate, and aligned with their services. The challenge was to create a compelling online experience that built trust while improving visibility in search results for key healthcare-related keywords.

Solution

We developed a comprehensive, user-friendly website that integrated seamless appointment scheduling, digital patient form submission, and a dedicated section for patient education to enhance accessibility and engagement. The design emphasized clear navigation and patient-focused content to build trust and improve brand awareness. Additionally, the website was optimized for search engines with targeted keywords, technical SEO enhancements, and mobile responsiveness to ensure high SERP placement.

Result

The newly redesigned website led to a significant increase in organic traffic and a dramatic boost in the appointment scheduling conversion rate. Within the first eight months of launch, the website achieved a staggering 660% increase in traffic. The enhanced user experience, SEO-focused content, and seamless integration of scheduling tools drove exponential growth, improving patient engagement and solidifying the client’s online presence as a trusted healthcare provider.

Challenge

The client approached us with a Google Ads account that was rapidly depleting their budget, with a cost per conversion exceeding $200, significantly impacting ROI. Additionally, they had no blog content to support their SEO efforts or engage their audience, leaving their website with limited fresh, optimized material. The lack of regular reporting made it difficult to track campaign performance or adjust strategies effectively, leaving them unsure of how to improve results or allocate budget.

Solution

We conducted a full Google Ads audit, removing unnecessary keywords, and irrelevant manual bids, and adjusting locations while implementing negative keywords. Display campaigns were also set up for wider reach. To improve SEO, we started regular blog writing and implemented consistent reporting, ensuring the client could track performance and refine strategies for better results.

Result

Within just 4 months of taking over the account, the Google Ads campaign showed impressive results: a 12% increase in CTR, a 235% increase in conversions, a 71% decrease in cost per conversion, and an 88% reduction in CPC. On the SEO front, there was a 243% increase in users and a 114% boost in organic search traffic, demonstrating significant improvements in both paid and organic performance, driving more qualified traffic and reducing costs.