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Valve+Meter Performance Marketing
Indianapolis, Indiana, United States
50-249
2017
We use the term “performance marketing” when we talk about our focus on customer acquisition. We don’t believe marketing is performing until it delivers a definite, consistent flow of new business for you. Until your marketing efforts achieve that predictable flow, your marketing spend is not as accountable as it should be.
At Valve+Meter, we believe in accountable marketing and transformational results.
We manage two core variables with you: the flow of new business and the cost of each increment of new business.
The “Valve” manages the appropriate rate of new business for your operations capacity. We set our pricing on the “Metered” results we generate, not the activities we pursue.
Our suite of marketing services is based upon the concept of tests. Each test – across all paid, owned and earned media touchpoints – is designed to capture buyer intent across the customer journey.
Through fully-integrated, personalized campaigns and experiences, we turn this intent into conversions (and then into revenue).
Among the services we provide are:
We have been using Valve+Meter for the last six months at Bone Dry Roofing primarily for PPC and SEO. They have helped us transition from a variety of agencies, across our markets, to one consolidated agency. No easy task. First order of business, get our paid media accounts and spend back up and going and in our ownership. Within two months we were achieving similar results as we experienced with our prior agencies. Of course, there is an optimization period with Google when establishing new paid media accounts. They have been diligently working to fine tune the campaigns to drive even better results allowing us to invest more into marketing. Next up, was the re-development of our website. With 20+ locations across the country, this was no easy task. We wanted to ensure we had a local SEO presence in every market we serve while operating under the common root URL. Anyone that has gone through this process knows it is extremely difficult to do correctly. The technical improvements with the site and some high level content improvement allowed us to improve our total website visitor count 2x within two weeks. We are now moving on to rapidly developing out localized content to drive results further. This will be the fun part as we drive the business forward with a strong SEO strategy. Obviously, with SEO there are other tactics being deployed but you get the point. :) I feel confident in their abilities and their alignment with our goals. Are there bumps along the way? Absolutely. However, you will get that with any agency you may choose and the difference maker is how quickly they respond.
Valve + Meter has an impressive marketing team like no other. I've been interacting with them for over two years, as a client, vendor, and referral partner of theirs. I learn something new every time I have a conversation with their team. I can be confident any time I refer someone to them that they will get excellent advice backed by data. I highly recommend V+M to a business owner looking to maximize their ROI on their marketing spend!
We have been working with Valve+Meter for 2 years and enjoyed working with the team. The team is very willing to help, responsive to requests and structured in their approach to marketing.
I've had the opportunity to work alongside Valve+Meter as a developer for multiple projects in the past. They are organized and detailed, and the development process was simple and efficient. I would recommend them to anyone with digital marketing needs!
Have been using V&M for around 6 months now and are very happy so far. All of the folks on our team have been very helpful throughout the launch process, especially Molly. She has been very helpful and patient with us. Will surly recommend them if you need a marketing team. Was very impressed with all info they gathered and questions that were asked before we even launched compared to the other (multiple) marketing options we have tried in the past.
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