The SEO, SEM, PPC and Content Marketing Blog - Semrush

Keyword Research

3 min read

Keyword Opportunities: 4 Tools That Will Open Your Eyes

Finding keyword opportunities is becoming more and more difficult, with the markets we work in becoming even more competitive. I recently wrote a post that went through my five steps to spotting keyword opportunities using a piece of campaign management software, but there are lots of tools that can help you to spot keyword opportunities.

Daniel BianchiniMar 10, 2015

General Marketing

6 min read

7 Easy Steps To Create a Web Analytics Framework and Improve Your Marketing

Amel will join Semrush on March 4 for a free webinar, “How to Increase Your Website Revenue Using a Data-Driven SEO Campaign.“ Learn more about the webinar after the jump! “Measurement is the first step that leads to control and eventually to improvement. If you can’t measure something, you can’t understand it. If you can’t understand it, you can’t control it. If you can’t control it, you can’t improve it.” — H.

Amel MehenaouiFeb 26, 2015

General Marketing

5 min read

The FCB Grid: What It Is and How It Works

If you’ve only used keywords to understand how to market your product, you’re not tapping its potential. Lists of keywords tell us what people want. They don’t tell us why. Boredom, fatigue, illness and hunger ... people buy for a reason. Maybe you think of these ideas willy nilly as you type, but how can you engineer them without fail? With the FCB Grid.

Joshua BainsFeb 26, 2015

Competitor Intelligence & Research

5 min read

The 5-Step Competitor Analysis Strategy That Never Fails!

Competitor analysis is a vital part of marketing. Whether it‘s organic or inorganic, digital marketing channels play a key role in boosting conversions and ROI. A successful marketing strategy is based on analyzing the customer behavior, doing extensive competitor analysis, channelizing market segmentation and carrying out sales forecasting.

Joydeep BhattacharyaFeb 09, 2015

Original Research & Studies

5 min read

Uber Case Study: Customers Should Drive Search Marketing

As more marketing dollars shift from offline efforts to online, the need for skilled search marketers is increasing. And as the demand for Internet marketers rises, the job responsibilities will continue to evolve.

Eli SchwartzJan 29, 2015

General Marketing

8 min read

7 Modern Marketing Frameworks Every Startup Needs To Know

As a young marketer navigating the digital landscape, I love frameworks. Not only do they help me plan and prioritize, but they help me visualize how everything I’m working on fits together. No, I won’t be talking about (and I’m looking at you, classically trained marketers) the 4Ps, Porter’s 5 forces, or SWOT analyses.

Lloyd AlexanderJan 29, 2015

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