General SEO

Whether you’re a beginner or an expert, general SEO can help you improve your website’s ranking and reach. Discover the best practices, tools, and strategies from the leading SEO experts.
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Low Hanging Fruit SEO: Quick Wins for Your Site
How to Find Hidden SEO Opportunities with SERP Gap Analyzer
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Do TLDs Affect SEO?

General SEO

5 min read

Do TLDs Affect SEO?

Does using an alternative TLD or so-called new-gTLD affect SEO? Common knowledge suggests that it doesn’t, so why do people insist that you use ‘.com’?
Nick SawinyhDec 21, 2020
Best Practices for Content Delivery Networks (CDN) SEO

General SEO

4 min read

Best Practices for Content Delivery Networks (CDN) SEO

A content delivery network (CDN) definitely wins the SEO battle when it comes to page speed optimization techniques. Server location does matter a lot for search engine rankings and there are issues with internal web hosting. Plenty of discussions, how-to-guides and articles supporting CDN usage are already all over the Internet. So, let us not add one more to it.
William JohnsonDec 11, 2020
Ecommerce Rich Results

General SEO

13 min read

How to Use Rich Results for Ecommerce to Improve SERP Visibility

Ranking well in search results is not the end of the line. Ecommerce brands still need to work hard to convince users to click-thru to their websites. These 5 essential structured data elements should be present on every ecommerce website and will provide social proof to the user, a better understanding of each page for search engines, and a better “curb-appeal” for each search listing.
Cooper HollmaierDec 11, 2020
The Future of SEO: Understanding, Credibility, and Deliverability
Authority SEO
white hat vs. black hat SEO, and the gray

General SEO

9 min read

Black Hat SEO and White Hat SEO: What's the Difference?

Do you know the difference between white hat vs black hat SEO, and the gray that falls in between? As someone new to the search engine optimization industry, it is important to know the difference and where your techniques are falling on the SEO spectrum so you can focus on the long-term strategies in getting your website ranked.
Hilary St JonnNov 20, 2020