General SEO

Whether you’re a beginner or an expert, general SEO can help you improve your website’s ranking and reach. Discover the best practices, tools, and strategies from the leading SEO experts.
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Low Hanging Fruit SEO: Quick Wins for Your Site
How to Find Hidden SEO Opportunities with SERP Gap Analyzer
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Protecting No.1 Ranking

General SEO

8 min read

How to Protect Your Position When You Rank 1st in SEO

After running experiments over the past 6 months trying to protect high-traffic #1 positions for clients, I created a process that has kept me several steps ahead of my competitors. I am going to tell you the steps to follow to protect your rankings; I call it the Top-Spot Security Plan. Learn how to rank 1st in SEO by reading this guide.
Hunter BranchNov 20, 2020
What Is Black Hat SEO

General SEO

11 min read

What Is Black Hat SEO? 9 Risky Techniques To Avoid

In this guide, we’re going to dive deep into what black hat SEO tactics are, and take a look at a number of specific techniques (including link schemes, schema spam, clocking and more) that you should be avoiding if you don’t want to fall foul of the algorithm and Google‘s Webmaster Quality Guidelines.
Connor LaheyNov 19, 2020
White Hat SEO
How to Track SERP Rankings With Semrush
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Attention Span and SEO

General SEO

13 min read

How To Address Attention Spans with SEO in 2020

Is it getting harder to get a searcher’s attention with the ever-growing number of distractions on the SERPs? We recently investigated attention span — what it is from a scientific perspective, how technology both holds our attention and offers distractions, and how you can approach SEO with attention span in mind.
Luke HarselSep 04, 2020