SEO vs. SEM: Differences in Techniques, Costs, & Results
What distinguishes SEO vs. SEM? SEO focuses on organic results. SEM includes organic and paid results.Dec 21, 2023
Asif Ali
Freelance Senior Content Writer AT Semrush
Asif is a content marketing specialist with over eight years of experience. While working at agencies and startups, he has helped brands drive millions in sales through full-funnel inbound marketing campaigns.
Expertise
- content strategy
- content writing
- seo
- lead generation
- brand storytelling
Author
PPC Automation: A Complete Guide to Automating Ad Campaigns
PPC automation can help you create and manage ads more efficiently. Learn how in this step-by-step guide.Dec 05, 2023
A Guide to Quality Score: What It Is & How to Improve It
Learn what quality score is, why it’s crucial for Google Ads performance, and actionable tips to improve it.Nov 02, 2023
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A Guide to Build Brand Awareness: 21 Tactics with Examples
Brand awareness is the extent to which people recognize you. Follow these proven brand awareness tactics.Nov 02, 2023
Display Ads: What They Are, Types, & How They Work
Display advertising is online ads with visuals that appear on websites and apps. Learn how it works.Oct 26, 2023
What Is Integrated Marketing? A Complete Guide with Examples
Integrated marketing is a unified strategy that delivers a consistent brand message across all channels.Oct 11, 2023
What Is Google Ads & How Does It Work? A Comprehensive Guide
Thinking about starting with Google Ads? Read our comprehensive guide to get ready for the next step.Oct 11, 2023
15 Best Market Research Tools: Features & Pricing
Get better insights into your industry, competitors, and target audience with these market research tools.Oct 10, 2023
How to Find & Use YouTube Search Trends to Boost Your Channel
Here are six ways to find YouTube search trends. And how you can use them to grow your channel.Sep 21, 2023
18 Social Media KPIs (and How to Track Them)
Find out which social media KPIs you should keep an eye on to track visibility, engagement, conversions, and more.Aug 18, 2023
Online Advertising: All You Need to Know (2024 Updated)
Online advertising is a type of digital marketing that delivers specific messages to intended audiences for a fee.Aug 03, 2023
Contributor
Local Keyword Research for SEO: What It Is & How to Do It
Local keyword research involves finding phrases people use when looking for local products and services.Dec 11, 2024
How to Find & Analyze Competitor Keywords
Competitor keywords are search engine queries that rivals rank for. Learn how you can rank for them, too.Nov 25, 2024
Google PageRank in 2024: What Google Search Leak Reveals
Google PageRank measures a webpage’s importance based on the quality and quantity of links pointing to it.Sep 19, 2024
Canonical URLs: A Beginner's Guide to Canonical Tags
A canonical URL is the version of a webpage that search engines treat as “main“ when there are duplicates.Aug 05, 2024