SEO Split-Test Result: How to Use Headings Effectively
We tested changing H3s to H2s on an ecommerce site. Check out the result of this SEO split test.Dec 01, 2021
Brian Moseley
Director of Agency Channel Sales for Semrush‘s Enterprise Product Division AT Semrush
Director of Agency Channel Sales for Semrush‘s Enterprise Product Division
Author
The Result of an SEO Split-Test: Does Adding Your Brand or Target Terms to Titles Matter More?
Our hypothesis states that since many users are looking for employee information, adding terminology that connects to that user intent would lead to a higher CTR and thus more traffic.Nov 22, 2021
SEO Split-Testing Case Study: Persuasive Copy Wins Again
We added “Guaranteed Lowest Prices“ to the end of the page title. Check out the result of this SEO split test.Nov 10, 2021
Case Study: Should You Add Pipes or Dashes to Your Title Tag?
We changed “|“ to “-“ “Buy” to the title of product pages on an ecommerce site. Check out the result of this SEO split test.Nov 03, 2021
Case Study: Should You Add a CTA to a Page’s Title Tag?
We added “Buy” to the title of category pages on a beauty site. Check out the result of this SEO split test.Oct 15, 2021
![SEO Split-Testing [Case Study] “Moving Description on Category Pages”](https://sem.vipacademictools.com/cdn/blog/uploads/media/c8/23/c8235d4540a986f01d01a2e1a658c4a3/splitsignal-case-study.svg)
SEO Split-Testing [Case Study] “Moving Description on Category Pages”
Learn more about the test result from the most recent case study published by SplitSignal: “Moving Description on Category Pages” of an ecommerce site.Sep 16, 2021
![SEO Split-Testing [Case Study]](https://sem.vipacademictools.com/cdn/blog/uploads/media/20/fe/20fe52a406e7cf85fbb461e66716d98f/splitsignal-case-study.svg)
SEO Split-Testing [Case Study] “Removing Breadcrumbs on Product Pages”
Learn more about the SEO test result from the most recent case study published by SplitSignal: Removing the last breadcrumb on the product page of the marketplace website.Aug 20, 2021
![The State of Statistical SEO Split-Testing in 2021 [Research]](https://sem.vipacademictools.com/cdn/blog/uploads/media/4c/b6/4cb6e791cf08ebd1a9bc21009df708ae/state-of-statistical-seo-split-testing.svg)
The State of Statistical SEO Split-Testing in 2021 [Research]
The word “split-testing” isn‘t alien to most marketing departments. Email marketers use it to test subject lines; designers use it to see which page layout influences people to buy. SEO teams, on the other hand, don’t seem to be using split-testing to its full potential. Why?Jul 08, 2021
How To Run an SEO Split-Test (the Easy Way)
Got an SEO experiment that you want to test? Here’s how to run an SEO split-test — without complex code or developer help.Apr 16, 2021
20+ SEO Experiments to Get More Organic Traffic
Want to get more organic traffic? Here are 20+ SEO experiments you can run on your site with the aim of increasing traffic and CTR — with examples.Apr 16, 2021