Keyword Magic Tool

Harness the strength of a database with over 25 billion keywords. Quickly find new ranking opportunities and dive into market trends with AI-powered personalized metrics.

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Take a Deep Dive into Any Topic

Find all of the best keyword opportunities for your site, powered by AI.

Screenshot of the Semrush Keyword Magic Tool

Keyword Difficulty

Use our advanced keyword difficulty and PKD analysis. Get detailed insights on domains, SERP features, and backlinks.

Intent

Identify keywords that match your goals. Review keyword intent.

Search Volume

Review the average monthly searches for a keyword over a 12-month period to find the most relevant queries.

Trend

Monitor the level of interest in a search query and see how often a keyword has been Googled over the past 12 months.

Cost Per Click

Discover the average CPC for ads tied to your target keywords to budget PPC campaigns.

SERP Features

Assess if your website can secure SERP features for targeted keywords and identify potential rich results.

Pick the most valuable keywords and create a powerful, personalized master list.

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Conduct Research with One of the Market's Largest Databases

Explore an AI-enhanced database for comprehensive keyword research. Use domain-specific metrics and filters to refine your strategy and create custom tailored keyword lists.

25.9B

keywords
20M

ideas for a single keyword
142

geo databases

Cluster Your Keywords

Explore Keyword Groups to Plan Your Strategy

Assess each subtopic’s search volume and average difficulty to fine-tune your strategies.

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a table of Semrush keyword metrics from the keyword magic tool

options to filter a keyword list from the keyword magic tool

Expand Your Keyword Lists

Discover related keywords to identify less competitive long-tail phrases with high click-through potential.

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Save All Your Keywords in One Place

Streamline your keyword strategy by consolidating your lists across Semrush tools or other platforms. Plan both paid advertising campaigns and content strategy, using keyword insights to maximize marketing efforts.

Save, Manage, and Export Your Master Lists

Maximize your keyword research efforts. Export lists to a spreadsheet or our Keyword Strategy Builder, where you can plan a content strategy.

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the interface of Keyword Strategy Builder showing options to save keywords, analyze metrics and export data

See Why Professionals Across Industries Love Semrush’s Keyword Magic Tool

Find keywords, analyze their potential, and estimate their traffic

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