Semrush Local is a suite of tools dedicated to helping local businesses (and agencies that support local businesses) grow by gaining and retaining loyal customers with less effort. We provide businesses with local marketing tools like Listing and Review management, Heatmap (Rank map tracker), and analytics that they need to attract more clients to their door and scale their business.

Local SEO optimizes your online presence to increase local traffic, visibility, and brand awareness. It is a core part of any successful local marketing strategy.

Common local SEO tasks include:
● Optimizing your Google Business Profile
● Finding local keywords
● Creating locally relevant content
● Managing customer reviews
Any business that has a physical location or serves a geographic area can benefit from local SEO.

Local SEO can help your business appear in Google results.

Local citations boost your business’s visibility online. When local citations are appropriately distributed, your listings will appear when users in your area search for the products and services you provide. Poor local citation building could lead to your business losing online leads to competitors and ranking lower in search engines, which will weaken your local marketing efforts.

Google Maps ranking should be a top priority for local businesses looking to attract new customers and build their online presence. The map and navigation app was downloaded 25.5 million times by US smartphone users in 2021, significantly more than any other app in the category.

With more people turning to Google Maps to find local businesses and the dramatic rise in voice search use, knowing how to rank higher on Google Maps is an essential skill you need in your local marketing toolbox.

Investing in your Google Maps ranking can reap enormous rewards for local businesses—and the difference between ranking first and fourth is crucial for your online visibility.

Online review management is a vital part of protecting your brand’s online reputation. Potential customers rely on reviews to help them decide where to spend their money.

Replying to all reviews, both positive and negative, shows both the reviewer and potential customer that you genuinely care. This practice can also improve your local SEO standing, as it betters the chances of your business landing in the Google Maps 3-pack, which is the top three results beneath the map when a local search is carried out.

By implementing a strategy to quickly and efficiently respond to these reviews can help you save time while safeguarding your online reputation. All of which contributes to a holistic local marketing strategy that leads to fantastic results.