Google Business Profile logo: Dimensions and file format
Get Google’s official recommendations for uploading your business’s logo to the platform
- For best results, use the recommended specifications when uploading a Google Business Profile logo.
- Once you’ve got the right image file, uploading your Google Business Profile is quite straightforward.
- Semrush Local is the tool you need to complete your local business listings optimization.
Most local businesses understand that optimizing their Google Business Profile (GBP) logo is important for a professional search presence.
But many don’t realize that Google actually has recommended logo specifications for the best results.
Optimizing your GBP logo gives you the best chance of appearing in local search results and attracting paying customers.
You can then use Semrush Local to publish the same high-quality logo across other listings for brand consistency.
Why take the time to optimize your Google Business Profile logo?
A well-optimized Google Business Profile logo (formerly Google My Business logo) makes a great first impression with users.
The logo appears on the profile itself, alongside reviews, and on Google Maps. Getting it right is a tick in the box for brand recognition and credibility.
Your logo is often the first thing users check to confirm you’re the real deal. It instills trust and helps users feel confident to click through, make a call or visit your location.
A consistent logo across business listings, social media, and your website makes for a more cohesive brand experience. It also sends a message about your business's professionalism and commitment to quality, which can influence users’ purchasing decisions.
| Local authority: From optimizing profiles to monitoring rankings, Semrush Local is the go-to solution for better local SEO. |
The best Google Business Profile logo dimensions and file types
Adhering to Google’s recommendation for GBP logo dimensions and file types is your best bet for optimal results.
First, make sure you’ve edited your file to the recommended logo size of 720px x 720px.
A square dimension ensures your logo appears well-proportioned when displayed across desktops, laptops, and mobile devices
Next, check you’ve exported your image as either a JPG or PNG, with a file size of between 10 KB and 5 MB.
This range strikes a balance between image quality and file size, ensuring that your logo looks crisp and loads quickly.
If you need to reformat your logo and you don’t have professional software, a free online editor will suffice.
| Green lights: Sleep soundly knowing that Semrush’s Listing Management has correctly set up all your business listings. |
How to upload your Google Business Profile logo
The process for uploading a Google Business Profile logo is similar to that of a GBP cover photo.
First, make sure you’ve logged into the Google account you use to manage your Google Business Profile.
Search your business on Google and you’ll see the dashboard for optimizing your profile.
Select “Add photo” and then choose “Logo.”
Either drag your optimized logo into the box or click “select photo.”
You can also follow these steps using the Google Maps app.
Once you’ve uploaded your GBP logo, check it’s displaying correctly on your profile.
If your logo doesn’t appear, ensure you’ve completed your essential information. This includes NAP (name, address, phone number), business categories, and opening hours.
| Beyond Google: Are your Yelp, Apple Maps, and Bing Places listings properly optimized too? Let Semrush Local take the leg work out of improving your online presence. |
Optimize all your business listings and logos with Semrush Local
Impress potential customers by optimizing every aspect of your online presence with Semrush Local.
Centralized listing management
Save time with Semrush’s Listing Management, which helps you distribute correctly formatted images to 150+ directories globally.
The tool also keeps a constant eye on your listings, so if any errors or duplicate profiles appear, you can deal with them quickly.
