Benchmark website’s performance against your competitors by keeping track of key indicators of onsite behavior. In November instacart.com received 31.95M visits with the average session duration 09:46. Compared to October traffic to instacart.com has decreased by -2.53%.

Visits

31.95M

-3%

Pages / Visit

3.11

Avg. Visit Duration

09:46

Bounce Rate

55.89%

Total Visits last 3 months

Nov31.95M

Oct32.78M

Sep33.4M

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instacart.com Website Traffic by Country

See the global distribution of visitors to your competitor’s website and start tapping into overlooked markets. Instacart.com's core audience is located in United States followed by Canada, and India.

Country		All devices	Desktop	Mobile
United States	96.24%	30.74M	47.07%	52.93%
Canada	1.01%	321.83K	43.29%	56.71%
India	0.88%	281.33K	16.58%	83.42%
United Kingdom	0.25%	80K	31.96%	68.04%
Philippines	0.14%	46.32K	83.12%	16.88%

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instacart.com Website Traffic Journey

Learn where visitors browse before landing on your competitor’s site and where they go after to find new opportunities for attracting your competition’s audience

Desktop

Nov 2024

On instacart.com, visitors mainly come from Direct (61.18% of traffic), followed by google.com (15.78%). In most cases, after visiting instacart.com, users go to google.com and capitaloneshopping.com.

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instacart.com Competitors and Alternatives

Reveal other websites that your audience is interested in. See the list of domains users are browsing next. Instacart.com's audience also visits kroger.com, followed by costco.com, and heb.com.

kroger.com

Visits:

41.92M

costco.com

Visits:

137.04M

heb.com

Visits:

12.14M

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instacart.com Organic and Paid Website Traffic

Discover how your top competitor’s audience surfs the web so you can tailor your website experience perfectly at every stage of the customer journey. Instacart.com’s traffic has increased by 0.19% month-on-month up to current organic search traffic. In addition, paid search traffic has increased by 9.23% up to current paid search traffic.

Organic Search Traffic

6.76M

+0%

Paid Search Traffic

607.23K

+9%

Branded Traffic Share

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instacart.com Organic Keywords

Organic Research is designed to help you discover competitors' best keywords.

instacart.com Top Organic Keywords

Organic Research is designed to help you discover competitors' best keywords. The tool will show you the top keywords driving traffic to instacart.com, while also providing the exact search volume, cost-per-click, search intent, and competition level for each keyword.

United States

Nov 2024

Keyword	Intent	Position	Volume	CPC(USD)	Traffic %
instacart	N	1	1,830,000	2.33	26.32%
instacart shopper	N	1	74,000	2.57	1.06%
aldi	C N	3	5,000,000	1.02	0.89%
instacart customer service	N	1	60,500	1.88	0.87%
petsmart	N	6	4,090,000	1.28	0.73%

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instacart.com Backlink Analytics

Analyze and track instacart.com’s backlink profile with the fastest backlink database available

Discover the most valuable backlink portfolio in your niche

Spot toxic links and remove them before they cause harm to your website

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instacart.com Backlink Stats

Dive into your competitor’s SEO Authority Score and backlink profile.

43.09K

4.98M

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instacart.com Backlinks and Referring Domains

Uncover the referring domains of your competition, assess their backlink profile expansion, and get a clear picture of the opportunities you may be missing. In November the number of backlinks to instacart.com has dropped by -0.55% and equals 4.98M. The amount of referring domains has dropped by -1.02% and equals 43.09K.

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