Top Websites
Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.
Most Visited Travel and Tourism Websites in the World, Updated November 2024
| Position | Website | Change | Visits | Pages / Visit | Bounce rate |
|---|---|---|---|---|---|
| 1 |  | – | 492,475,085 | 6.35 | 40.73% |
| 2 |  | – | 128,098,627 | 2.33 | 65.49% |
| 3 |  | 1 | 106,759,660 | 2.95 | 57.25% |
| 4 |  | 1 | 100,053,551 | 4.31 | 30.34% |
| 5 | airbnb.com | – | 95,087,872 | 8.49 | 48.39% |
| 6 |  | – | 91,975,032 | 5.92 | 40.27% |
| 7 | irctc.co.in | – | 88,531,116 | 3.96 | 43.69% |
| 8 | ryanair.com | – | 75,138,370 | 5.88 | 40.63% |
| 9 |  | 3 | 64,680,215 | 5.15 | 39.9% |
| 10 | aa.com | 6 | 63,790,130 | 5.61 | 30.9% |
| 11 | flightradar24.com | 2 | 63,042,830 | 7.49 | 46.67% |
| 12 | bahn.de | 1 | 58,418,366 | 3.82 | 42.71% |
| 13 |  | 1 | 57,894,720 | 4.37 | 45.17% |
| 14 | skyscanner.net | 1 | 57,442,603 | 4.64 | 45.19% |
| 15 | flightaware.com | 3 | 54,881,411 | 3.06 | 53.88% |
| 16 |  | 6 | 53,137,739 | 2.05 | 53.69% |
| 17 | latamairlines.com | 3 | 47,243,665 | 4.23 | 44.73% |
| 18 | united.com | 3 | 47,138,892 | 3.44 | 48.57% |
| 19 | makemytrip.com | 4 | 45,297,195 | 4.17 | 36.38% |
| 20 |  | 2 | 43,029,469 | 2.46 | 40.31% |
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Key Insights on Top Travel and Tourism Websites in the World in November 2024
As of November 2024, booking.com is the most visited Travel and Tourism website in the World, attracting 492.48M monthly visits. tripadvisor.com follows with 128.1M visits, and trip.com records 106.76M visits.
In terms of user engagement, the average number of pages per visit across these sites is 4.53, with airbnb.com leading at 8.49 pages per visit.
The average bounce rate is 44.74%, with tripadvisor.com having the highest at 65.49%.
And americanexpress.com leads the way with the lowest bounce rate at 30.34%.
These insights come from the .Trends platform, enriched with extensive clickstream data.
Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.
For more detailed information on our data-gathering and analysis process, please visit our information page here.
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Last updated: December 13, 2024
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