Top Websites
Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.
Most Visited Websites in Italy, Updated October 2024
| Position | Website | Change | Visits | Pages / Visit | Bounce rate |
|---|---|---|---|---|---|
| 1 |  | – | 3,331,554,466 | 3.96 | 43.03% |
| 2 |  | – | 1,073,551,906 | 6.13 | 34.55% |
| 3 |  | – | 339,894,298 | 4.82 | 52.83% |
| 4 |  | 2 | 277,233,654 | 5.72 | 44.5% |
| 5 | google.it | – | 263,715,464 | 6.98 | 30.78% |
| 6 |  | 2 | 263,163,380 | 2.29 | 61.83% |
| 7 |  | – | 207,445,240 | 3.36 | 40.47% |
| 8 |  | – | 171,841,247 | 3.15 | 42.48% |
| 9 |  | – | 165,754,572 | 2.54 | 50.59% |
| 10 | bing.com | 2 | 156,906,523 | 3.37 | 46.72% |
| 11 |  | – | 156,233,133 | 7.44 | 14.85% |
| 12 |  | 2 | 151,619,183 | 6.61 | 59.26% |
| 13 |  | – | 145,858,710 | 2.34 | 50.6% |
| 14 |  | – | 115,850,584 | 2.65 | 40.35% |
| 15 |  | – | 104,983,382 | 2.77 | 41.14% |
| 16 | mediaset.it | – | 104,360,105 | 2.06 | 65.5% |
| 17 | whatsapp.com | – | 98,098,707 | 2.36 | 71.4% |
| 18 |  | 1 | 92,827,787 | 4.08 | 32.55% |
| 19 |  | 1 | 87,266,470 | 2.28 | 53.07% |
| 20 |  | – | 83,160,425 | 4.94 | 41.32% |
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Key Insights on Top Websites in Italy in October 2024
As of October 2024, google.com is the most visited website in Italy, attracting 3.33B monthly visits. youtube.com follows with 1.07B visits, and facebook.com records 339.89M visits.
In terms of user engagement, the average number of pages per visit across these sites is 3.99, with pornhub.com leading at 7.44 pages per visit.
The average bounce rate is 45.89%, with whatsapp.com having the highest at 71.4%.
And pornhub.com leads the way with the lowest bounce rate at 14.85%.
These insights come from the .Trends platform, enriched with extensive clickstream data.
Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.
For more detailed information on our data-gathering and analysis process, please visit our information page here.
FAQs About The Most Popular Websites in Italy
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Last updated: November 13, 2024
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