Top Websites
Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.
Most Visited Websites in Italy, Updated December 2024
| Position | Website | Change | Visits | Pages / Visit | Bounce rate |
|---|---|---|---|---|---|
| 1 |  | 1 | 316,869,153 | 5.28 | 52.01% |
| 2 |  | 1 | 300,143,431 | 5.71 | 43.94% |
| 3 |  | 1 | 265,068,636 | 2.3 | 61.33% |
| 4 | google.it | 1 | 236,999,292 | 6.62 | 30.37% |
| 5 |  | 1 | 195,647,724 | 3.32 | 40.25% |
| 6 | bing.com | 3 | 173,323,689 | 3.22 | 47.71% |
| 7 |  | 3 | 151,882,215 | 6.56 | 57.65% |
| 8 |  | 1 | 148,100,612 | 3.35 | 41.2% |
| 9 |  | 1 | 141,669,336 | 2.63 | 48.86% |
| 10 |  | 1 | 128,953,438 | 2.17 | 51.47% |
| 11 | mediaset.it | 1 | 107,701,069 | 2.36 | 51.89% |
| 12 |  | 1 | 85,154,972 | 3.94 | 35.0% |
| 13 | chatgpt.com | 4 | 78,521,127 | 2.42 | 46.06% |
| 14 |  | – | 77,999,318 | 2.31 | 50.66% |
| 15 |  | 3 | 76,038,770 | 2.7 | 44.05% |
| 16 |  | 1 | 74,082,127 | 2.52 | 52.0% |
| 17 |  | 2 | 67,867,520 | 2.6 | 42.24% |
| 18 |  | 2 | 67,258,952 | 4.8 | 41.17% |
| 19 |  | 5 | 63,808,144 | 1.65 | 72.3% |
| 20 | fantacalcio.it | – | 56,287,315 | 1.65 | 72.18% |
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Key Insights on Top Websites in Italy in December 2024
As of December 2024, facebook.com is the most visited website in Italy, attracting 316.87M monthly visits. amazon.it follows with 300.14M visits, and wikipedia.org records 265.07M visits.
In terms of user engagement, the average number of pages per visit across these sites is 3.41, with google.it leading at 6.62 pages per visit.
The average bounce rate is 49.12%, with giallozafferano.it having the highest at 72.3%.
And google.it leads the way with the lowest bounce rate at 30.37%.
These insights come from the .Trends platform, enriched with extensive clickstream data.
Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.
For more detailed information on our data-gathering and analysis process, please visit our information page here.
FAQs About The Most Popular Websites in Italy
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Last updated: January 13, 2025
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