Top Websites
Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.
Most Visited Websites in the United Kingdom, Updated November 2024
| Position | Website | Change | Visits | Pages / Visit | Bounce rate |
|---|---|---|---|---|---|
| 1 |  | – | 4,158,246,431 | 4.83 | 42.09% |
| 2 |  | 1 | 556,118,029 | 3.14 | 42.3% |
| 3 |  | 2 | 453,402,196 | 6.95 | 39.84% |
| 4 | reddit.com | 2 | 335,146,883 | 2.87 | 62.87% |
| 5 | google.co.uk | 3 | 266,646,317 | 6.65 | 30.58% |
| 6 | bing.com | 3 | 252,694,593 | 3.5 | 46.86% |
| 7 |  | 4 | 200,625,080 | 2.58 | 41.56% |
| 8 |  | 2 | 169,970,376 | 7.85 | 18.05% |
| 9 | x.com | 5 | 164,831,670 | 7.08 | 45.65% |
| 10 |  | 6 | 162,597,413 | 7.51 | 34.16% |
| 11 |  | 7 | 156,391,705 | 2.67 | 46.22% |
| 12 | chatgpt.com | 9 | 122,850,285 | 2.56 | 43.36% |
| 13 |  | 7 | 122,279,129 | 3.09 | 50.27% |
| 14 |  | 5 | 116,563,740 | 8.22 | 31.88% |
| 15 |  | 10 | 86,409,140 | 7.32 | 33.43% |
| 16 |  | – | 78,313,812 | 3.2 | 43.89% |
| 17 | hotukdeals.com | – | 73,772,740 | 4.95 | 29.36% |
| 18 |  | – | 73,164,305 | 2.39 | 54.35% |
| 19 |  | 10 | 68,946,140 | 7.32 | 40.46% |
| 20 |  | – | 67,508,846 | 1.9 | 65.7% |
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Key Insights on Top Websites in the United Kingdom in November 2024
As of November 2024, google.com is the most visited website in the United Kingdom, attracting 4.16B monthly visits. bbc.co.uk follows with 556.12M visits, and amazon.co.uk records 453.4M visits.
In terms of user engagement, the average number of pages per visit across these sites is 4.83, with service.gov.uk leading at 8.22 pages per visit.
The average bounce rate is 42.14%, with bbc.com having the highest at 65.7%.
And pornhub.com leads the way with the lowest bounce rate at 18.05%.
These insights come from the .Trends platform, enriched with extensive clickstream data.
Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.
For more detailed information on our data-gathering and analysis process, please visit our information page here.
FAQs About The Most Popular Websites in the United Kingdom
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Last updated: December 13, 2024
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