The SEO, SEM, PPC and Content Marketing Blog - Semrush
PPC stands for pay-per-click, a digital advertising model where you pay each time your ads are clicked. Learn how to create a content marketing plan that brings your strategy to life and gets results. A marketing plan details how you’ll promote your products and services and achieve growth targets. The best SaaS websites that both B2C and B2B companies can learn from include Slack, Shopify, and Stripe. Google Voice Search lets users search by speaking. Learn how to optimize your site for voice search queries. SERP features are distinct search engine results that stand out from regular organic listings.