Original Research & Studies

Stay on top of the SEO industry with original research and studies. Here are the latest data-backed resources.
SearchGPT vs. Google and Bing: A Quick Comparison of Search Engines
AI Search
We Studied 200,000 AI Overviews: Here's What We Learned
Content Marketing Statistics
Black Friday Stats
How to optimize for Google featured snippets
Financial services industry in 2020 study
How To Optimize for People Also Ask | Semrush Study
Semrush Voice Search 2020: Leveraging Voice Search for Local Businesses

Original Research & Studies

9 min read

Leveraging Voice Search for Local Businesses [Study]

Semrush has compared voice search results between all digital assistants — 3 Google Home devices, Siri, Alexa, and Android phone. We analyzed the length of the replies, how many questions devices can’t answer, and what devices really matter for search as well as dove deeper into the local voice search results to uncover how algorithms treat local voice search queries.
Olga AndrienkoAug 27, 2020
Franchise social media

Original Research & Studies

12 min read

Managing a Franchise Network's Social Media: Lessons Learned From Burger King

All franchise owners should have a social media plan in place for their franchisees to avoid potential online reputation management disasters, and to keep the brand voice consistent. In this post, we will break down what Burger King did to reach social media greatness, and see a crisis that occurred anyway. See the 7-step plan that can help you avoid social media problems in the future.
Maria RaybouldJun 15, 2020
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