General SEO

Whether you’re a beginner or an expert, general SEO can help you improve your website’s ranking and reach. Discover the best practices, tools, and strategies from the leading SEO experts.
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Low Hanging Fruit SEO: Quick Wins for Your Site
How to Find Hidden SEO Opportunities with SERP Gap Analyzer
cartoon man writing about the Google Algorithm on a yellow chalkboard
Build a Solid SEO Foundation and Ongoing Strategy
Google NLP API Tool
What Google Trends Teaches Us About When To Trust Data

General SEO

7 min read

What Google Trends Teaches Us About When To Trust Data

Numbers (and people) can definitely misrepresent the truth. In the content marketing world, we see a lot of misleading statistics attempting to build trust with audiences. Even scarier, a lot of content producers don’t even realize they’re doing it. In this post, I use Google Trends to illustrate why critical thinking should be applied before you “trust“ data.
Chris LewisAug 30, 2019
How to Add FAQ Schema to Any Page Using Google Tag Manager [Easy Guide]
Advanced SEO for Food Bloggers
A Crash Course in Chinese SEO

General SEO

9 min read

A Crash Course in Chinese SEO: Exit Google, Enter Baidu...

Breaking into China’s vast online consumer market, secured behind the Great Firewall of China, may seem like an impossible undertaking. While it is challenging, this guide to establishing a web presence in the country, including best practices for SEO for its dominant search engine, Baidu, will help you in getting your digital marketing campaign underway to tap into this large and growing market.
Gary StevensOct 24, 2018