What Is Keyword Advertising? A Guide to How It Works + Tips
Keyword advertising involves paying to display ads in search results when users search for specific terms.Nov 08, 2024
Sydney Go
Blog Editor AT Semrush
Sydney has been creating content for over 10 years. She has been a writer, content manager and coordinator, editor, and strategist. At Semrush, she’s a blog editor who makes sure each article is as accurate, optimized, and helpful as possible.
Expertise
- content writing
- content editing
- seo
Author
How to Analyze a Website’s SEO: Your Step-By-Step Guide
Learn the different types of SEO analyses and find out how to improve your site’s search performance.Nov 07, 2024
What Are Footer Links? Why They Matter + Tips
Footer links are the hyperlinks placed in the bottom section that appears on your website. Learn more.Nov 06, 2024
What Is Content Automation & How Can You Use It?
Content automation is using software to make your content processes more efficient and accurate.Nov 05, 2024
How to Improve CTR for Organic & Paid Search
Learn to improve click-through rates for both organic and paid search in our detailed guide.Oct 24, 2024
What Total Addressable Market (TAM) Is & How to Calculate It
Total addressable market is the revenue a company would make if it sold to 100% of the people in its market.Oct 24, 2024
What Is Ecommerce? How It Works & Getting Started
Ecommerce is selling products and/or services online via websites and apps instead of in physical stores.Oct 15, 2024
What Is Marketing? [Simple Definition, Purpose, & Types]
Marketing is all the activities your brand uses to reach your target audience and turn them into buyers.Oct 11, 2024
Contributor
What Robots.Txt Is & Why It Matters for SEO
A robots.txt file tells search engine bots which pages they should and shouldn’t crawl. Learn more.Dec 13, 2024
What Is a Title Tag? How to Optimize Your SEO Titles
A title tag is an HTML element that provides a webpage title for search engines and internet browsers to use.Dec 11, 2024
SEO for Startups: 10-Step Blueprint for Growing Organic Traffic
SEO is a good investment for many startups. Use our step-by-step guide to grow organic traffic on a budget.Dec 05, 2024
What Are Keyword Phrases? And How They Help Your SEO
A keyword phrase is a multi-word search term you want to target with your webpage. Here‘s how to find them.Nov 28, 2024