10 min read
Multichannel Marketing: What It Is and How to Do It WellA strong multichannel marketing strategy meets customers where they shop. Learn how to develop yours.
Ajdin PercoDec 03, 2024
General Marketing
Whether you‘re new to marketing or a seasoned pro, our General Marketing category offers tips, tools, and expert advice to boost your marketing efforts. Learn from top experts and enhance your marketing skills.
12 min read
Brand Voice: What It Is and How to Define It (+ Template)Brand voice refers to your brand’s unique personality reflected across all its touchpoints. Read this A-Z guide and learn how to create your own.
Ankit VoraNov 26, 2024
.svg)
13 min read
Mobile App Marketing 101: How to Reach Your AudienceMobile app marketing sounds complicated but it doesn’t have to be. This guide will show you how to market an app, taking it from zero to hero status.
Luke HarselNov 21, 2024
9 min read
How to Improve Website Traffic: Ways to Increase VisitsLearn techniques for improving your website traffic—both immediately and for building a long-term foundation.
Aleksandra Beka JovicicNov 21, 2024
![The Most Overrated and Underrated Elements of an Agency Pitch Deck [Semrush Study]](https://sem.vipacademictools.com/cdn/blog/uploads/media/67/a1/67a1ddcd57585e06445d556ca05072d8/agency-pitch-deck.svg)
7 min read
The Most Overrated and Underrated Elements of an Agency Pitch Deck [Semrush Study]
What matters most to the client in a sales pitch? In our study, we gathered the opinions of over 200 agency and in-house marketers to identify the most overrated and underrated elements of a winning agency pitch.Julia OlennikovaAug 12, 2020
10 min read
How to Search For and Find Any Email Address
Are you struggling to find someone‘s email address for outreach or sales prospecting? In this guide, you can learn how you can find almost anyone‘s email address and know the steps that you can take to use Google, social media, and a wealth of other tools to find the contact information you‘re looking for.Melissa FachMay 26, 2020
8 min read
How to Build Your Personal Brand Through Email Marketing: A 2020 Guide for Marketers
We all have a personal brand — we just have to decide how big we want that personal brand to be and how to create it. Find out how to create a personal brand with this 5-step guide to personal branding through email/Christeen PaulMar 19, 2020
10 min read
What's Popping? 4 Types of Pop-ups You Should Have On Your Website
This article discusses 4 types of pop-ups that you should have on your website if you want to pick-up new leads without the risk of being annoying. It also includes multiple examples of great pop-ups you can learn from. This article will cover the most important mistakes you need to avoid when creating pop-ups if you want to preserve a smooth user experience.Dario SupanDec 19, 2019
10 min read
Nielsen Attribution Implementation Guide
This extensive guide will help you to set up Nielsen Attribution (previously known as Visual IQ) and make sure it provides accurate data.Sergey MatrosovDec 12, 2019
10 min read
Less Is More: How To Find Duplicate and Low Value Archives with XPath & Custom Extraction
Low-value pages can negatively influence your business. With this post, you will learn a method which will help you find blog archive and product listing pages with little or no content, and so you can implement the required actions.Francesco BaldiniSep 20, 2019