General Marketing

Whether you‘re new to marketing or a seasoned pro, our General Marketing category offers tips, tools, and expert advice to boost your marketing efforts. Learn from top experts and enhance your marketing skills.
Multichannel Marketing
Brand voice
Mobile App Marketing 101: How to Reach Your Audience
How to Improve Website Traffic
Use Excel To Create a Keyword Strategy

General Marketing

5 min read

How To Use Excel To Create a Keyword Strategy

Everyone knows keywords are a big part of SEO, but I feel most people don’t really appreciate the work that goes behind setting up a strategy that is based on keyword performance. Maybe it’s because most people don’t understand what measures are taken to create large SEM campaigns with thousands of keywords that need to be strategically selected.
Sergio AicardiJun 19, 2014
Lightning Talk

General Marketing

5 min read

16 Ways To Prepare for a Lightning Talk

Last week I delivered a speech at a large, local technology event. I was one of five speakers to address the crowd during the lightning talk session. What is a lightning talk? Generally speaking, it‘s a micro presentation or pitch of some sort to your audience. Organizers can choose different metrics, from time length to topic.
Kathleen GarvinApr 15, 2014
The Benefits of Google Analytics
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