Whether you’re a beginner or an expert, general SEO can help you improve your website’s ranking and reach. Discover the best practices, tools, and strategies from the leading SEO experts.
As search engine marketers, we know that the best time for us to be involved with a web design or redesign project is right at the beginning, so that SEO can be ‘baked in‘ to the process right from the start.
Have you ever Googled a website only to find a second Google search box embedded underneath the first? That’s a recently updated Google feature, the Sitelinks search box. It has the capability to streamline your own website’s search function, but opinions are mixed regarding the benefit it provides.
Lots of folks think that SEO is about “gaming the system.” Well… that’s true of “black hat” SEO, but those of us who are trying to make pages easy for Google to crawl and evaluate are working towards what I like to think of as “natural” SEO.
Experiencing a large drop in rankings can be confusing and frustrating. It could also mean a significant loss in leads or profits for your website. If you don’t have the know-how or the means to fix the issue quickly, the future of your company’s income could be in danger. The first step in recovering from a large drop in rankings is identifying what type of penalty you have.
Semrush is my favorite competitive research tool that I use for everything from organic and paid keyword research to understanding market share in a specific region. A few months ago, I was working on a large project where it made sense to look beyond the Semrush interface and pull data directly from their servers via the Semrush API.
Headlines are to your blog posts, as covers are to books. Everyone tells you not to judge a book by its cover, but they do it anyway. Everyone also judges your blog posts by their headlines. Why wouldn’t they? There’s more content published than ever before, and people scan headlines to see if something is actually worth their time to read.