General SEO

Whether you’re a beginner or an expert, general SEO can help you improve your website’s ranking and reach. Discover the best practices, tools, and strategies from the leading SEO experts.
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Low Hanging Fruit SEO: Quick Wins for Your Site
How to Find Hidden SEO Opportunities with SERP Gap Analyzer
cartoon man writing about the Google Algorithm on a yellow chalkboard
Parallax Web Design vs. SEO: What You Need To Know
Your Guide to Understanding Google's Sitelinks Search Box

General SEO

5 min read

Your Guide to Understanding Google's Sitelinks Search Box

Have you ever Googled a website only to find a second Google search box embedded underneath the first? That’s a recently updated Google feature, the Sitelinks search box. It has the capability to streamline your own website’s search function, but opinions are mixed regarding the benefit it provides.
Shane JonesMay 28, 2015
Google’s Fetch and Render
How To Identify and Fix a Google Penalty

General SEO

8 min read

How To Identify and Fix a Google Penalty

Experiencing a large drop in rankings can be confusing and frustrating. It could also mean a significant loss in leads or profits for your website. If you don’t have the know-how or the means to fix the issue quickly, the future of your company’s income could be in danger. The first step in recovering from a large drop in rankings is identifying what type of penalty you have.
John Leo WeberApr 07, 2015
How To Use the Semrush API in Google Sheets

General SEO

4 min read

How To Use the Semrush API in Google Sheets

Semrush is my favorite competitive research tool that I use for everything from organic and paid keyword research to understanding market share in a specific region. A few months ago, I was working on a large project where it made sense to look beyond the Semrush interface and pull data directly from their servers via the Semrush API.
Brian JensenMar 12, 2015
the Best Way To Write Headlines that Will Increase Traffic