The SEO, SEM, PPC and Content Marketing Blog - Semrush

General Marketing

11 min read

Creating a Udemy Course: It’s More Than Just a Powerful Backlink

In 2015 I made it a goal to build a comprehensive learning course on Udemy. The course was intended to teach individuals how to setup and manage an AdWords account professionally and has turned out so well that my business partner Jason Hawkins is in the process of building a second one for local SEO strategies.

Sergio AicardiMar 30, 2016

Competitor Intelligence & Research

3 min read

How To Understand the Semrush Competitive Positioning Map

The main goal of the Semrush Competitive Positioning Map is to provide users with a great visual representation of where a queried website stands amongst its competitors. This map can uncover particular competitors that you may not have been aware of.

Mike IsaacMar 24, 2016

Paid Advertising

7 min read

How To Combat Rising Brand CPC Costs in 4 Steps

Perhaps one of the greatest trepidations of any PPC strategist is that brand CPCs on core brand terms will start to increase and then stay on that path, rising with time. Above is an example of exactly such an increase, where the exact match of a client’s core brand term has been steadily on the rise since 2014.

Marta TurekMar 17, 2016

Analytics

3 min read

4 Ways To Leverage Google Analytics To Reach New Customers

One of the best strategies to figure out what is or isn’t working for your business is… Performance tracking. And when it comes to your online efforts, Google Analytics is huge. But this can be used for so much more than just reporting, analyzing, and measuring results. At Loud Rumor, we use Google Analytics as leverage to get more customers.

Mike ArceFeb 03, 2016

Ecommerce

5 min read

The Secrets of Amazon SEO

There is no denying that Amazon is a lucrative market.That said, the ever-increasing amount of competition and the opening of new markets through Fulfillment By Amazon (FBA) and Kindle Direct Publishing (KDP), it’s becoming very crowded.Before such competition existed, it was relatively easy to get your products ranked extremely well by Amazon’s A9 algorithm.

Dave ChessonJan 12, 2016

Ecommerce

7 min read

Ecommerce Analytics: 15 Reports and Insights That Really Matter for Online Stores

Google Analytics can be mind-boggling, even if you are only managing a website of few pages. Unending features, dropdowns, and filters make the task of analyzing traffic and site metrics challenging, especially for newbies. So, you can very well imagine what entrepreneurs who launch ecommerce stores with thousands of product pages go through while working with Analytics.

Manish BhallaJan 05, 2016

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