The Google Partners platform allows individuals to become certified, recognizes excelling companies and helps businesses find digital marketers. Since 2013, the platform has been slowly rolling out the Google AdWords and Analytics exams to digital marketers. The latest AdWords examination certification added was the mobile advertising certification in July.
Welcome to the first edition of Semrush Cheat Sheet, a blog series where you will find secrets to obtaining the information you need quickly and efficiently. In this edition, we will focus on the Overview reports and how you can use them to your advantage. When you first get into Semrush, you will be redirected to the dashboard. This screen will always be the first thing you see when you sign in.
You‘ve likely heard the term, but what exactly is e-commerce tracking? In short, it‘s a feature on Google Analytics that allows you to track online transactions on e-commerce websites. It provides detailed analytical data to help establish the right path to maximum ROI. E-Commerce tracking even lets you see online traffic sources to improve your conversions.
User experience is a big deal, but the problem is that most sites provide a related posts widget that shows mostly irrelevant content. And that’s about as far as they go — everything is top-level and aimed at the average user.
Companies with global aspirations need to address China and her biggest search engine. Baidu‘s increasingly varied and sophisticated offerings allow us to gain a glimpse into the priorities and thought processes around search in China.
Marketing is a huge industry (and a great career), but it can be challenging for a smaller agency to attract clients. In practice, marketing does not lend itself well to discount pricing, and traditional advertising tactics used to market a marketing agency can be downright confusing. So how can your business stand out? For many successful marketing ventures, the answer is a unique selling proposition (USP).
