You don’t need a huge marketing budget, and you don’t even need to invest in every area of content. It’s simply a matter of finding your niche and serving your audience. And that’s exactly what these small businesses have done...
Retargeting is an online advertising method used to convert your visitors and so increase the performances of your website. But this one is still not harnessed by everyone in the tech community, so I decided to gather all the best practices I apply for my clients in order to boost their ROI. This advice may change according to the retargeting platform you use.
I grew up in a tiny, isolated town in Northeast Pennsylvania. Not much to see and not much for a teenager to do besides get in trouble. However, the region did contain a number of novelties: a nearby town that’s been on fire for over 250 years due to an underground coal mining incident, Amish folks, covered bridges and more.
As search engine marketers, we know that the best time for us to be involved with a web design or redesign project is right at the beginning, so that SEO can be ‘baked in‘ to the process right from the start.
Instagram is so hot right now. SourceIf you haven’t heard, Instagram is replacing Facebook in terms of organic reach and user engagement. Brands are shifting away from the Book, and focusing more towards the image-sharing network. Why is Instagram so successful? Because it allows brands to tell their stories through a series of pictures and videos.
It‘s now more important than ever to have a mobile-friendly website, but which approach should you choose? In the past, Google has heavily favored the responsive approach, but the April 21 mobile-friendly update made it clear that a separate mobile website (also known as an mdot site) is also acceptable. There are several factors to weigh up in making your decision.
