You’ve heard it before from your parents and your employers and — as annoying as it may be — the mantra, “You only get one chance to make a first impression” isn’t going anywhere. The worst part is that the mantra is actually incredibly true. Whether you like it or not first impression really do matter.
Social media has been an increasingly important part of search engine optimization. Now there’s so much competition out there when it comes to promotional posts, it’s difficult to get your brand seen. Facebook has placed restrictions on how often business page posts are shown in fan feeds. LinkedIn is full of business-to-business advertising.
Lots of folks think that SEO is about “gaming the system.” Well… that’s true of “black hat” SEO, but those of us who are trying to make pages easy for Google to crawl and evaluate are working towards what I like to think of as “natural” SEO.
Experiencing a large drop in rankings can be confusing and frustrating. It could also mean a significant loss in leads or profits for your website. If you don’t have the know-how or the means to fix the issue quickly, the future of your company’s income could be in danger. The first step in recovering from a large drop in rankings is identifying what type of penalty you have.
Human brain processes images faster than text — 60,000 times faster. That makes dashboards much more effective communicators than spread sheets full of numbers. Still, pretty dashboards alone will be of little help, with no analysis, proposed actions, or a picture of a better future.
Semrush is my favorite competitive research tool that I use for everything from organic and paid keyword research to understanding market share in a specific region. A few months ago, I was working on a large project where it made sense to look beyond the Semrush interface and pull data directly from their servers via the Semrush API.
