10 min read
Multichannel Marketing: What It Is and How to Do It WellA strong multichannel marketing strategy meets customers where they shop. Learn how to develop yours.
Ajdin PercoDec 03, 2024
General Marketing
Whether you‘re new to marketing or a seasoned pro, our General Marketing category offers tips, tools, and expert advice to boost your marketing efforts. Learn from top experts and enhance your marketing skills.
12 min read
Brand Voice: What It Is and How to Define It (+ Template)Brand voice refers to your brand’s unique personality reflected across all its touchpoints. Read this A-Z guide and learn how to create your own.
Ankit VoraNov 26, 2024
.svg)
13 min read
Mobile App Marketing 101: How to Reach Your AudienceMobile app marketing sounds complicated but it doesn’t have to be. This guide will show you how to market an app, taking it from zero to hero status.
Luke HarselNov 21, 2024
9 min read
How to Improve Website Traffic: Ways to Increase VisitsLearn techniques for improving your website traffic—both immediately and for building a long-term foundation.
Aleksandra Beka JovicicNov 21, 2024
4 min read
How to Set Up a LinkedIn Lead Gen Campaign in 8 Steps
Since LinkedIn is still evolving from an advertising perspective, creation and setup of Lead Gen campaigns for the first time can be overwhelming for beginners. However, this step by step guide will help you set up your LinkedIn Lead Gen campaigns with ease.Nishan SinghSep 22, 2017
5 min read
B2B Remarketing: Boost Your ROI in Three Easy Steps
Remarketing is the process of bringing previous visitors back to your website to finish the conversion process — otherwise known in B2B as filling out a form. Research shows remarketing converts up to 50% more traffic than search campaigns, which subsequently converts only 2% of users. Here are 3 things to consider when optimizing your B2B remarketing campaigns.Ben BrownJul 27, 2017
19 min read
State of Digital Marketing in India
Take an insider’s look at the state of digital marketing in India to get food-for-thought insights into the marketing industry, country-specific techniques for lead generation and conversion, as well as tips on starting a career in digital marketing.Xenia VolynchukApr 20, 2017
14 min read
Digital Psychology: Getting Into Your Customers’ Mind #Semrushchat
Digital Psychology is a discipline that combines social sciences with digital best practices, and it looks at online behavior through the lens of psychology and behavioral economics. The idea is that to better understand why people are acting the way they are, we need to start observing technology through a neurological aspect, rather than trying to influence the human brain from a technological perspective.Maria KalyadinaMar 20, 2017
8 min read
How To Create an Ebook Landing Page That Generates Leads
Learn from the experts at Instapage how to better design your ebook landing page so you can generate more leads and nurture them to sale.Brandon WeaverFeb 13, 2017
6 min read
A Quick Guide To Building an Effective In-House SEO Team
Looking to build an in-house SEO team setup for long term success? This SEO agency owner created a guide to show you how they would build an SEO team and what roles are necessary for success!Ron DodJan 10, 2017