10 min read
Multichannel Marketing: What It Is and How to Do It WellA strong multichannel marketing strategy meets customers where they shop. Learn how to develop yours.
Ajdin PercoDec 03, 2024
General Marketing
Whether you‘re new to marketing or a seasoned pro, our General Marketing category offers tips, tools, and expert advice to boost your marketing efforts. Learn from top experts and enhance your marketing skills.
12 min read
Brand Voice: What It Is and How to Define It (+ Template)Brand voice refers to your brand’s unique personality reflected across all its touchpoints. Read this A-Z guide and learn how to create your own.
Ankit VoraNov 26, 2024
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13 min read
Mobile App Marketing 101: How to Reach Your AudienceMobile app marketing sounds complicated but it doesn’t have to be. This guide will show you how to market an app, taking it from zero to hero status.
Luke HarselNov 21, 2024
9 min read
How to Improve Website Traffic: Ways to Increase VisitsLearn techniques for improving your website traffic—both immediately and for building a long-term foundation.
Aleksandra Beka JovicicNov 21, 2024
6 min read
Expert Confessions: What Would You Change in Digital Marketing?
At the end of last year, HubSpot posted its “2015 State of Inbound Report,” which discussed the most common challenges that marketers face. According to this report, marketers’ biggest stumbling block is often proving the ROI of their marketing activities. But they also face some other challenges, like the fact that digital marketing is constantly evolving.Anna LebedevaJul 27, 2016
6 min read
How To Use the Seven Deadly Sins of Marketing
Pride, envy, wrath gluttony, lust, sloth and greed. Intense, right? When we think of the seven deadly sins, we generally think of trying to avoid them. But what if you could use them to your advantage, strategically and meticulously turning views of your ad into clicks, leads and customers?Paul KlebanovJul 22, 2016
6 min read
3 Reasons Why Data Is Meaningless Without a Story
Data is the cornerstone of not just content marketing, but every other marketing strategy as well. It’s what separates us from those annoying door-to-door salesmen who rely on pure dumb luck to sell their products and services. Data has given us the luxury to actually craft well-educated messages that directly appeal to our prospect‘s pain points, needs and desires instead of gut-driven guesses.Goran MirkovicJul 07, 2016
5 min read
4 Reasons Why Google's Firebase Is Essential if You Have a Business App
Having an app for your business is becoming more important, especially depending on your industry. The fact is that many users like to know that they can gain access to everything they need to interact with your business on a mobile app rather than having to use a mobile page on their smartphone or tablet.Sergio AicardiJun 13, 2016
3 min read
How To Create Detailed Client Proposals That Win Business (In Half the Time)
Detailed and highly customized proposals have been a big factor in my agency‘s success since I was a one-man operation back in 2001. A well-thought-out, custom proposal can bring in high-value clients you actually want to work with. The problem is, a great proposal can require serious time and effort to compile.Jason CorgiatApr 21, 2016
11 min read
Creating a Udemy Course: It’s More Than Just a Powerful Backlink
In 2015 I made it a goal to build a comprehensive learning course on Udemy. The course was intended to teach individuals how to setup and manage an AdWords account professionally and has turned out so well that my business partner Jason Hawkins is in the process of building a second one for local SEO strategies.Sergio AicardiMar 30, 2016