General Marketing

Whether you‘re new to marketing or a seasoned pro, our General Marketing category offers tips, tools, and expert advice to boost your marketing efforts. Learn from top experts and enhance your marketing skills.
Multichannel Marketing
Brand voice
Mobile App Marketing 101: How to Reach Your Audience
How to Improve Website Traffic
How 20th Century Fox Innovated Their Marketing Strategy

General Marketing

5 min read

Digital Marketing for Deadpool: How 20th Century Fox Innovated Their Marketing Strategy

Deadpool, AKA the “Merc with a mouth,” is the latest comic character to rise to the big screen from Marvel Comics. The character was created by writer Fabian Nicieza and artist Rob Liefeld in the early 90’s during their run on the New Mutants title. Since then, Deadpool has spawned multiple solo titles and crossovers with almost every Marvel character imaginable.
Patrick WhalenFeb 12, 2016
6 Tips: How To Pass the Google Partners Certifications

General Marketing

2 min read

6 Tips: How To Pass the Google Partners Certifications

The Google Partners platform allows individuals to become certified, recognizes excelling companies and helps businesses find digital marketers. Since 2013, the platform has been slowly rolling out the Google AdWords and Analytics exams to digital marketers. The latest AdWords examination certification added was the mobile advertising certification in July.
Emma BramleyNov 23, 2015
Use Semrush Overview Reports To Your Advantage

General Marketing

4 min read

Cheat Sheet: Use Semrush Overview Reports To Your Advantage

Welcome to the first edition of Semrush Cheat Sheet, a blog series where you will find secrets to obtaining the information you need quickly and efficiently. In this edition, we will focus on the Overview reports and how you can use them to your advantage. When you first get into Semrush, you will be redirected to the dashboard. This screen will always be the first thing you see when you sign in.
Mike IsaacNov 12, 2015
5 Marketing Techniques To Attract More Local Customers

General Marketing

2 min read

5 Marketing Techniques To Attract More Local Customers

Competing with superstores and chain businesses has long been the bane of a small business owner’s existence. But with the rise of the “buy local” movement, these business owners are finding that customers are more and more interested in reinvesting in their community. In order to tap into this growing segment of the population, you can use these five marketing techniques to attract more local customers.
Megan TotkaSep 16, 2015
5 Templates for an Opt-In Form That Converts Like Wildfire

General Marketing

5 min read

5 Templates for an Opt-In Form That Converts Like Wildfire

How do I get my first 1,000 subscribers? What converts casual visitors into subscribers? What do I write on my opt-in form that’s guaranteed to convert? These are three questions in the forefront of every digital marketer‘s mind. The money, after all, is in the list. And if you’re not making strides to build said list, you’re leaving precious money on the table. This is where your website opt-in form comes in.
Razwana WahidSep 02, 2015
10 Surprisingly Successful USPs for Marketing Companies

General Marketing

3 min read

10 Surprisingly Successful USPs for Marketing Companies

Marketing is a huge industry (and a great career), but it can be challenging for a smaller agency to attract clients. In practice, marketing does not lend itself well to discount pricing, and traditional advertising tactics used to market a marketing agency can be downright confusing. So how can your business stand out? For many successful marketing ventures, the answer is a unique selling proposition (USP).
sherisaidAug 28, 2015
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