10 min read
Multichannel Marketing: What It Is and How to Do It WellA strong multichannel marketing strategy meets customers where they shop. Learn how to develop yours.
Ajdin PercoDec 03, 2024
General Marketing
Whether you‘re new to marketing or a seasoned pro, our General Marketing category offers tips, tools, and expert advice to boost your marketing efforts. Learn from top experts and enhance your marketing skills.
12 min read
Brand Voice: What It Is and How to Define It (+ Template)Brand voice refers to your brand’s unique personality reflected across all its touchpoints. Read this A-Z guide and learn how to create your own.
Ankit VoraNov 26, 2024
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13 min read
Mobile App Marketing 101: How to Reach Your AudienceMobile app marketing sounds complicated but it doesn’t have to be. This guide will show you how to market an app, taking it from zero to hero status.
Luke HarselNov 21, 2024
9 min read
How to Improve Website Traffic: Ways to Increase VisitsLearn techniques for improving your website traffic—both immediately and for building a long-term foundation.
Aleksandra Beka JovicicNov 21, 2024
6 min read
How To Create a Strategic Dashboard in Excel Using Semrush Data [Excel Template Included]
Human brain processes images faster than text — 60,000 times faster. That makes dashboards much more effective communicators than spread sheets full of numbers. Still, pretty dashboards alone will be of little help, with no analysis, proposed actions, or a picture of a better future.Lyena SolomonApr 02, 2015
6 min read
7 Easy Steps To Create a Web Analytics Framework and Improve Your Marketing
Amel will join Semrush on March 4 for a free webinar, “How to Increase Your Website Revenue Using a Data-Driven SEO Campaign.“ Learn more about the webinar after the jump! “Measurement is the first step that leads to control and eventually to improvement. If you can’t measure something, you can’t understand it. If you can’t understand it, you can’t control it. If you can’t control it, you can’t improve it.” — H.Amel MehenaouiFeb 26, 2015
5 min read
The FCB Grid: What It Is and How It Works
If you’ve only used keywords to understand how to market your product, you’re not tapping its potential. Lists of keywords tell us what people want. They don’t tell us why. Boredom, fatigue, illness and hunger ... people buy for a reason. Maybe you think of these ideas willy nilly as you type, but how can you engineer them without fail? With the FCB Grid.Joshua BainsFeb 26, 2015
8 min read
7 Modern Marketing Frameworks Every Startup Needs To Know
As a young marketer navigating the digital landscape, I love frameworks. Not only do they help me plan and prioritize, but they help me visualize how everything I’m working on fits together. No, I won’t be talking about (and I’m looking at you, classically trained marketers) the 4Ps, Porter’s 5 forces, or SWOT analyses.Lloyd AlexanderJan 29, 2015
6 min read
Tracking Offline Marketing Campaigns
This month I’ve been booking a lot of outdoor advertising for a client using Blueline Media’s huge inventory, which was a marketing area totally new to me. I was surprised how many businesses pay for offline ads without using any form of tracking, so I decided to write this post. The challenge of tracking offline marketing campaigns and the impact on digital results is one that continues to grow.Jane FreemanJan 02, 2015
2 min read
5 Ways To Use Semrush for Your Business
Semrush might be your favorite spy tool, but it‘s much more than that. You can also use Semrush to make better strategic decisions for your business. Here are five ways you can use Semrush to boost the performance of your AdWords.Rocco Alberto BaldassarreSep 19, 2014